Contents

Part 1:   The New Way of Doing Business

   1   Welcome to the Twenty-First Century

Going Virtual

Introduction to Elance Terms

The Freelancer Explosion

A New Kind of Freedom

Full Time, Part Time, Nap Time

Three Kids and a Kitchen Table

The Online Opportunity for Businesses

What’s the Fuss About?

The Story of Matthew Stibbe

Freelancing Is a Job

Hiring in the Cloud

   2   The Virtual You

Registering on Elance

Becoming a Client

Becoming a Contractor

Connects

The Critical First Impression

Your New Work World

Why You?

Be the 10!

Think Like a Client

Be a Client

What’s Sealing the Deal?

Who Would You Hire?

Red Flags

The Competition

Research

What’s Working and What’s Not

To Niche or Not to Niche

Part 2:   Selling Your Services as an Elance Contractor

   3   Contractor Accounts and Fees

Account Types

The Basic Elance Account

Individual Accounts

Business Accounts

Elance Fees

Account Fees

Service Fees

Connects and Categories

   4   Contractor Profiles That Sell

The Elance Advantage

Profile Views

Finding and Editing Your Profile

Painting the Profile Picture

Upload a Photo

Profile Basics

Display Name

Tagline

Minimum Hourly Rate

YouTube Video

Overview

Service Description

Payment Terms

Keywords

Job History and Snapshot

Levels

Your Portfolio and Sample Work

Skills

Employment and Education

   5   Winning Projects as a Contractor

The Job Search

Finding Jobs in Your Category

Price and Time

That Little Box in the Corner

Saving Searches

Maximizing Client Searches

Assessing Jobs

Lookin’ Good

The Project Description

The Client Profile

Red Flags a Flyin’

Utilizing the New You

Which Projects to Bid On

Developing a Competitive Edge

Making the Personal Connection

   6   Crafting Killer Proposals

First Contact

Let Them Know You Listened

It’s About the Client

Be Genuine

Plan of Action

Questions and Ideas

Why Me?

Enthusiasm Is Contagious

The Copy and Paste Folly

Basic Proposal Structure

Sample Proposal

Pricing Your Services

In the Beginning

As You Progress

A Pricing Formula

Pricing Red Flags

Negotiating

The Mechanics of Submitting a Proposal

The Nonproposal Proposal

   7   Managing Projects—Your Time to Shine

You’ve Been Awarded the Job, Yikes!

Elance Tools

The My Jobs Page

Workroom

File Sharing

Terms and Milestones

Status Reports

Keep It on Elance

Managing Your Team

The Competitive Edge

Stay In Touch

Take the High Road

Get Ongoing Feedback

The Extra Mile

Boundaries

   8   Tips for Beginning Contractors

You Can Succeed

All You Need Is a Toehold

Quality Is Key

Promoting Your Strengths

Emphasize Your Profile

Special Talents

Past Experiences

Eager to Succeed

Follow Up

Communicate!

Do the Hustle: The Numbers Game

Most Common Pitfalls

The Subject of Underbidding

Deliver, Deliver, Deliver

Ask for Great Feedback

Keep At It!

Part 3:   Growing Your Business as an Elance Client

   9   Attracting the Best—The Client Image

The Key to Top Talent

The Client Profile

Two Views Top Talent Will Use

Profile Extras

The Freelancer Universe

Like Attracts Like

A Look in the Mirror

First Impressions

Spelling Counts

Clarity

Job History

Proactive Attraction

   10   Targeting Top Talent

Focus Your Project

Contractor Categories

Target Your Contractor

Keywords

Individuals vs. Companies

Specialists vs. Generalists

The Search Sort

Categories and Tested Skills

Location

Feedback

Reviews, Hourly Rates, and Groups

The Cumulative Effect

Don’t Overlook the Newbie

Posting Your Job

Nuts and Bolts

Inviting Contractors

Elance Search Results

   11   Laserlike Job Postings

It Boils Down to…

Clarity Begins at Home

What’s in a Name?

The Nitty-Gritty

Research

And If You Still Don’t Know

Pricing Your Project

Sample Job Posting

Elance Templates

The Contractors’ View

A Productive Posting Structure

Summary

Details

Questions and Why You?

Streamline

   12   Selecting the Right Contractor

Hiring Online vs. In Person

Determine Your Hiring Criteria

It’s a Tsunami!

The Proposal Page

Overview

The Proposals

Assessing the Proposals

Did They Listen?

Questions Answered?

Do They Understand?

Tally Up

Reviewing Profiles

Get Proactive

Key Questions

Test-Drives

The Phone Interview

Diamonds in the Rough

The Bottom Line

Closing the Deal

   13   Managing Your Projects

Navigating the Elance Workroom

Prefunding Milestones

File Sharing and Status Reports

Teams

Tracker and Work View

Pros and Cons

Using Tracker and Work View

Wondrous Widgets

Screen Sharing

Video Conferencing

To-Do Lists

Code Sharing

The Contractor-Client Relationship

Use Your Virtual Office

How Much to Manage

Fostering Loyalty and Excellence

Part 4:   Advanced Elancing for Contractors and Clients

   14   The Nuts and Bolts of the Deal

Protecting Both Sides

Project Agreements

NDAs

Client/Contractor Agreements

Change Order Agreement and Letter of Engagement

Agreements with Elance

Terms of Service

Service Agreements

Protection Online

Elance Policies

Protect Your Account

Privacy and Elance

   15   Managing Your Account—and Your Money

Really Important Settings to Know

My User Info

Notification Settings

My Availability

Client & Job Preferences

All That Other Stuff

Put It in Escrow

Escrow Management for Contractors

Escrow Management for Clients

Stopping Payment

Project Payment Options

Fixed Fee vs. Hourly Pay

Hourly Work Guarantee

Following the Money

Your Financial Accounts

Financial Transactions

Bringing Home the Bacon

Global Payments

   16   Leveraging Your Elance Experience

Don’t Miss Out

Following the Footsteps

Top Clients

Ken Lancaster

Steffen Hedebrandt

Ramon Ray

Top Contractors

Julie Babikin

Khrystyne Robillard-Smith

Ron Zvagelsky

Crucial Feedback and Ratings

Ask for It

Set the Example

What to Do with Bad Feedback

Marketing Yourself

Social Media and Elance

You Don’t Have a Website?

   17   Troubleshooting Guide

Breaking the Rules

Oops, I Did What?

Refund, Cancel or Dispute

Refunding Payments

Canceling Projects

Project Disputes

Getting Back on Track

Project Posting and Proposal

Workroom Messages, Terms and Milestones, and Agreements

Save, Save, Save

The Higher Road

Contacting Elance

   18   The Elance Community

You’re Not Alone

Hot Spots

The Elance Blog

The Water Cooler

Health Insurance

Professional Perks

Affiliates Program

Referral Program

The Elance University

In Summary

Appendixes

   A   Glossary

   B   Sample Proposals and Job Postings

         Index

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