Chapter
9
Attracting the Best—The Client Image
In This Chapter
• Assessing your image as an Elance client
• Using your profile as a self-advertising tool
• Understanding the freelancer universe
• Seeing yourself from the contractors’ eyes
As you begin your journey hiring talent on Elance, just like a contractor does, you need to stop and carefully assess what image you’re showcasing in this online work world. Presenting yourself as a professional isn’t just for contractors seeking work. You, as a potential client, and as you search for talented freelancers across the globe, need to consider your business persona.
The number and quality of freelancers available is rising. Equally, more and more jobs are being posted and their depth and complexity is expanding. This means the virtual work world is coming into its own, and clients need to stand out as professionals in order to attract the best hires. Competition not only exists amongst contractors, but amongst clients as well.
In this chapter, you will learn how to present yourself online to attract the best talent. Your online image speaks volumes to potential contractors. By tailoring this image and understanding what it is contractors are looking for, you can save time and money in appealing to the best talent the web has to offer.