Think Like a Client

If you’re a contractor, this is the angle you must take to help give you the edge you need. If you’re constantly asking what a client would think, you’re placing your priorities appropriately. Being a successful freelancer isn’t about talking about yourself, it’s about discovering what the client really wants and then giving it to him.

CYBER SNAGS

One of the biggest mistakes contractors make at the beginning is not taking the time to truly understand what the client is after. They instead worry if they can convince the person to hire them. If you can write down the client’s main goal in one or two sentences, you are well on the way to avoiding this pitfall.

If you’re going on and on about what success you had at XYZ Corporation, the client’s eyes will glaze over and they’ll be on to the next contractor before you can say, “Look at me!” The way to gain someone’s interest is to talk about them, not yourself.