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Publishing E-Books For Dummies^®

Visit www.dummies.com/cheatsheet/publishingebooks to view this book's cheat sheet.

Table of Contents

About This Book

Conventions Used in This Book

Foolish Assumptions

How This Book is Organized

Part I: Getting to Know E-Books

Part II: Creating Your E-Book

Part III: Creating Your Website

Part IV: Selling Your E-Book

Part V: Marketing Your E-Book

Part VI: The Part of Tens

eCheat Sheet

Icons Used in This Book

Where to Go from Here

Part I: Getting to Know E-Books

Chapter 1: Introducing E-Book Basics

Creating a Successful E-Book That Readers Will Love

Publishing Your E-Book on Different Platforms

Hosting your e-book with E-junkie

Selling your e-book from your own website

Getting your e-book onto Amazon

Distributing your e-book to other stores via Smashwords

Marketing Your E-Book Online

Comparing Different E-Book Readers

Amazon Kindle

Barnes and Noble NOOK

Kobo eReader

Sony Reader

Chapter 2: Joining the E-Book Revolution

Choosing Between Traditional Publishing and Self-Publishing

Self-Publishing Case Studies and Success Stories

Following the example of established authors who are embracing self-publishing

Following the lead of new authors who are embracing self-publishing

Making Your E-Book a Bestseller

Choosing genre fiction or popular nonfiction for a wider potential audience

Choosing specialist nonfiction for a higher price point

Chapter 3: The Minimum You Must Do to Write an E-Book

Discovering What Your Audience Wants

Researching popular e-books in your genre or field

Getting help from your existing audience while you write

Planning and Plotting Your Way to Success

Mind mapping

Index cards

Chapter outline

Finding Your Motivation for Writing an E-Book

Setting Aside Time Regularly to Write Your E-Book

Choosing the right place and time to write

Avoiding distractions while you’re writing

Solving Common Problems in Writing E-Books

Part II: Creating Your E-Book

Chapter 4: Formatting Your E-Book Manuscript in Word

Fixing Inconsistent Formatting in Your Current Manuscript

Viewing formatting marks

Fixing punctuation marks

Applying Styles in Microsoft Word

Using headings and subheadings to represent chapters and subsections

Modifying a style to change all instances in your document

Indenting the first line of a paragraph without using tabs

Creating a custom style for your manuscript

Adding Headers and Footers

Creating Sections with Different Header and Page-Numbering Schemes

Using Page Breaks to Separate Your Chapters

Fixing a Disaster of a Manuscript by Reformatting the Entire Document

Setting Up Formatting from Day One

Chapter 5: Designing a Professional E-Book Cover (Without Spending a Fortune)

Planning the Cover If You’re Designing It Yourself

Knowing which elements to include on the cover

Knowing what not to include on the cover

Buying stock images

Using Paint.NET to Create the Cover

Downloading and installing Paint.NET

Creating the canvas at the correct size

Constructing the cover with separate layers

Adding an image to the cover

Adding your name and the e-book title

Saving the cover

Finding and Working with a Cover Designer

Asking for recommendations from other writers

Knowing whether a designer is right for you

Supplying the cover designer with vital design information

Chapter 6: Creating an Instant E-Book Using a PDF File

Turning Your Microsoft Word Document into a PDF File

Deciding Whether to Use Only the PDF Format

Illustrating your e-book in full color

Selling your e-book on Amazon or in other online stores

Giving readers the format they want

Chapter 7: Creating an Interactive E-Book with iBooks Author

Installing the iBooks Author App on Your Computer

Importing the Text and Images of Your E-Book

Adding Multimedia Elements to Your E-Book

Video

Presentations

Chapter 8: Creating MOBI or EPUB Files with Calibre

Turning Your Document into an HTML File

Installing Calibre on Your Computer

Converting Your E-Book Using Calibre

Getting to know the Calibre tabs

Previewing your new file

Saving and Viewing Your E-Book File on Your E-Reader

Part III: Creating Your Website

Chapter 9: Using WordPress to Set Up a Website or Blog

Establishing a Strong Author Platform with a Website

Turning website readers into e-book customers

Keeping readers involved after they’ve finished your e-book

Setting Up Your WordPress.com Account

Changing the Design of Your Website

Switching to a new WordPress theme

Adding a new page

Arranging your WordPress menu

Modifying your sidebar

Planning and Writing Your Website’s Pages

An About page with details about you and your e-book

A sales page for your e-book

A Contact page so that readers can get in touch

Deciding Whether to Include a Blog

Calling your blog by a different name

Removing the blog element from your site

Chapter 10: Crafting an Effective Sales Page for Your E-Book

How Sales Pages Help You Sell Your E-Book

Overcoming Common Myths and Misunderstandings About Sales Pages

Myth 1: All sales pages are scams

Myth 2: I need to be an expert copywriter to create a sales page

Myth 3: A good sales page has to be long and give lots of details

Myth 4: I don’t need a sales page — I’m selling my book on Amazon (or B and N or a related site)

Including Crucial Elements on Your E-Book’s Sales Page

A clear explanation of your e-book

A Buy button so that customers can buy your e-book

Reviews or testimonials

Designing and Creating Your Sales Page

Drafting the copy for your sales page

Explaining the benefits of your e-book

Finding images and graphics for your sales page

Using formatting to make your sales page look good

Considering Selling Your E-Book Only via Your Website

Part IV: Selling Your E-Book

Chapter 11: Pricing Your E-Book Effectively

Pricing Your E-Book As a Self-Publisher

Charging what you want (or nothing at all)

Changing the price of your e-book as frequently as you want

Working Out How Much Money You’ll Make

Knowing how much per sale your retailer will keep

Giving a portion to PayPal for payment processing

Paying taxes on your sales

Pricing Your Nonfiction E-Book

Looking at competing products

Realizing that size doesn’t matter (much)

Asking potential customers for the amount they would be willing to pay

Pricing Your Fiction E-Book

Looking at other books in your genre

Pricing your e-book lower than a standard paperback

Pricing Your Book for Maximum Profit on Amazon

Aiming for the $2.99—$9.99 sweet spot

Experimenting with the $0.99 “bargain” price point

Chapter 12: Using E-junkie to Sell and Deliver Your E-Book

Joining PayPal So That You Can Receive Payments

Signing up for a personal PayPal account

Adding a bank account so that you can withdraw money

Signing Up for an E-junkie Account

Getting Your E-Book onto E-junkie

Adding a new product in E-junkie

Uploading your e-book file

Adding the Buy Button to Your Sales Page

Getting and using the Buy Now button code from E-junkie

Replacing the default Buy Now button graphic with your own

Letting the shopping cart handle multiple items

Considering Other Shopping Cart Options

WP e-Commerce

1ShoppingCart

Infusionsoft

Chapter 13: Listing Your E-Book on Amazon’s Kindle Direct Publishing

Deciding Whether to Sell Your E-Book at Amazon

Creating Your Kindle Direct Publishing (KDP) Account

Filling In Your E-Book’s Information Correctly

Setting the Rights and Pricing of Your E-Book

Reviewing Your E-Book After Publication

Checking your e-book sample for errors

Reviewing your e-book’s page

Viewing your e-book’s page in other Kindle Stores

Viewing your e-book’s page from a Kindle

Using Amazon’s Author Central to Increase Sales

Signing up for Author Central

Filling out your Author Central profile

Chapter 14: Using Smashwords to Distribute Your E-Book to Other Retailers

Getting an ISBN for Your E-Book

Purchasing your own ISBN

Opting to use a Smashwords ISBN

Creating Your Smashwords Account

Adding Your E-Book to Smashwords

Following the Smashwords guidelines

Creating or amending your copyright page

Filling out the details of your e-book and uploading your manuscript

Previewing your EPUB file

Distributing Your E-Book via Smashwords

Joining the Smashwords premium catalog

Opting in and out of different channels

Assigning an ISBN after publication

Getting Paid by Smashwords

Part V: Marketing Your E-Book

Chapter 15: Marketing Your E-Book via Amazon and Other Online Stores

Crafting a Compelling Blurb That Helps Sell Your E-Book

Letting Great Reviews Encourage New Readers to Buy

Finding readers to review your e-book

Dealing with negative reviews

Categorizing Your E-Book Correctly at Amazon.com

Modeling the Success of Other Authors in Your Genre or Niche

Using Price Pulsing to Boost Sales

Chapter 16: Promoting Your E-Book on Facebook and Twitter

Setting Up a Facebook Page for Your E-Books

Encouraging People to Like Your Facebook Page

Using Your Facebook Page to Engage with Your Readers

Asking questions to start a conversation

Creating polls for quick feedback

Sharing news, updates, and interesting links

Connecting with Fellow Writers on Twitter

Spreading the Word to Readers on Twitter

Encouraging your readers to follow you

Engaging with your readers on Twitter

Chapter 17: Promoting Your E-Book on Goodreads

Setting Up a Goodreads Account

Adding your own e-books to Goodreads

Joining the author program

Finding Readers Who Might Enjoy Your E-Book

Making friends on Goodreads

Joining Goodreads groups

Getting the Word Out About Your E-Book Without Stepping on Toes

Crafting your message to a group

Encouraging readers to review your e-book

Responding to Reviews of Your E-Book on Goodreads

Chapter 18: Using Blogs and E-Mail Lists to Promote Your E-Book

Selling Your E-Book via Your Own Blog or E-Mail List

Comparing blogs and e-mail lists

Using your blog or e-mail list — or both

Approaching Book Bloggers for a Review of Your E-Book

Creating an e-book information sheet

Finding book bloggers who cover your genre or niche

Writing Guest Posts for Relevant Blogs

Crafting your guest post carefully

Using your bio effectively

Responding to comments on your guest post

Being Interviewed on a Blog

Being Interviewed on a Podcast

Advertising on Blogs and E-Mail Lists

Preparing your e-book before buying advertising

Planning ahead with advertising campaigns

Part VI: The Part of Tens

Chapter 19: Ten Common E-Book Problems — and How to Fix Them

I Have So Many E-Book Ideas That I Don’t Know Where to Start

I’m Only Partway Finished, and Now I Have Writer’s Block

I’m Struggling to Edit My E-Book

I Have No Design Skills and No Money to Pay a Designer

The Formatting of My E-Book Has Gone Wrong

No One Is Buying My E-Book

No One Is Reviewing My E-Book

Reviews of My E-Book Are Critical

No One Is Reading My Blog

I Want to Write My E-Book — Not Market It

Chapter 20: Ten Tips for Editing and Proofreading Your E-Book

Finding Free Editing Help

Ensuring That Your E-Book Flows from Chapter to Chapter

Keeping Paragraphs Short and Clear

Fixing Confusing or Awkward Sentences

Cutting Unnecessary Words

Spell-Checking Your E-Book Carefully

Avoiding Common Spelling Mistakes

Printing Your E-Book Before Proofreading

Hiring a Professional Editor or Proofreader

Letting Go of Editing to Make the Leap to Publishing

Chapter 21: Ten Ways to Enhance Your E-Book Sales — or Your Career

Updating Your E-Book After Receiving Feedback

Writing a Sequel to Your First E-Book

Creating Audio and Print Versions of Your E-Book

Launching a New Career As a Coach or Consultant

Approaching Agents (Or Publishers) to Represent Your E-Book

Using Your E-Book As the Basis of a Digital Product

Partnering with Another Writer to Sell E-Books Together

Becoming a Freelance E-Book Writer

Creating Merchandise Based on Your E-Book

Turning Your Nonfiction E-Book into an Online Course

Cheat Sheet

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Publishing E-Books For Dummies^®