Chapter 16

Promoting Your E-Book on Facebook and Twitter

In This Chapter

Creating a Facebook page to promote your e-books

Engaging with your readers on Facebook

Building relationships with other writers on Twitter

Interacting with your readers on Twitter

After you craft your Amazon page to encourage readers to buy your e-book (as described in Chapter 13) or set up a sales page on your website (as explained in Chapter 10), you need to bring potential readers to that page. If no one knows that your e-book exists, they can’t consider buying it.

Even if you’re no technowhiz, you’ve probably heard of Facebook and Twitter. They’re social networking websites, where people gather online and make new connections. Facebook now has nearly a billion active users (as of the summer of 2012), and Twitter has over 150 million. Both are useful sites for building your network. The Facebook Pages feature works well to engage with readers and potential readers; Twitter can be an excellent place to interact with readers too, but it’s also a brilliant way to start and build on your relationships with other writers.

This chapter walks you through the process of creating and using a Facebook page to engage with your e-book’s readers (and potential new readers). It describes the best practices for making connections with writers and readers on Twitter — and lists the Twitter names of 20 outstanding self-publishing writers to follow.