Seniors
Type styles geared toward seniors, while not necessarily oldstyle or academic-
looking, eschew excessive detailing and present a straightforward message
in their drawing. This directness responds to the senior’s sense of the
importance of their available time and a disregard for nonsense or childish
things. Typefaces that are highly resolved, with optically uniform widths
among characters, open counters, large x-heights, even stroke width—or
minimal contrast and soft, fluid joints—not only present an even, unsynco-
pated rhythm that reflects this desire for simplicity but also accommodate
the average senior’s difficulty with reading small or condensed type. Serifs
and sans serifs are equally appropriate stylistically, although older styles
in each tend to feel more relevant to expressing the age of older people.
Traditionally thought of as quiet, staid, and uninvolved, seniors today
are active individuals enjoying the later years of their life after the kids
have left and work has ended—albeit with a few more aches and pains
than in their youth. Typography and color for the elder population are
indeed relatively restrained, but still lively.
Book Jacket
top, and detail, bottom
STIM Visual Communication
Timothy Samara
New York City USA
Age Groups
250
(Provision) Type Style Finder
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JY Décennie Express
Stylized Sans Serif | Slightly
Condensed | Moderate Contrast |
Light Weight |
JY&A Fonts
www.jyanet.com/fonts
JY Tranquility Newstyle
Serif | Uniform Medium Weight |
Slightly Condensed |
JY&A Fonts
www.jyanet.com/fonts
Cisalpin
TM
Std Regular
Sans Serif | Medium Weight |
Large x-Height |
Abrupt Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Clearface
®
Regular
Serif | Notable Contrast |
Softened Serifs |
Slightly Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Copperplate Gothic 31 BC
Serif | Bold Weight | Caps with
Small Caps | Sharp Serifs |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Dialog
TM
Roman
Sans Serif | Medium Weight |
Slight Modulation |
Noticeably Large x-Height |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Type Style Finder
251
TD
TD
TD
TD
D
TD
(Provision) Type Style Finder
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8 TSF_AGES 1_224–253.qxd 17/8/05 7:10 PM Page 251
252
Age Groups Seniors
Linotype Finnegan
TM
Regular
Sans serif | Medium Weight |
Modulation | Turned and Canted
Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Linotype Finnegan
TM
Regular
Small Caps
Sans serif | Medium Weight |
Modulation | Turned and
Canted Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Franklin Gothic
®
Medium
Sans serif | Medium Weight |
Uniform Strokes |
Noticeably Large x-Height |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Leawood
®
Book
Serif | Moderate Contrast |
Noticeably Large x-Height |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Lucida
®
Serif Roman
Serif | Moderate Contrast |
Slightly Condensed |
Slab Influence |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Memento
TM
Roman
Serif | Medium Weight |
Moderate Contrast | Minimal
Wedge Serifs | Slightly
Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
TD
D
TD
TD
TD
TD
(Provision) Type Style Finder
L805.130 / 4028
8 TSF_AGES 1_224–253.qxd 17/8/05 8:02 PM Page 252
Sample Color Combinations
Type Style Finder
Senior Color
As adults get older, they come to prefer cleaner, more pure colors,
as their ability to distinguish between more complex shading
decreases with age. Although pure primaries and secondary colors
may be a bit jarring, desaturated versions of red, orange, yellow,
blue, green, and violet maintain their chromatic identities while
presenting a less intense visual experience. Older age is represented,
however, as a continued desaturation of the core colors and a shift
toward warmer neutrals—almost autumnal and then wintry in
character. Graying these colors, as well as lightening their values,
symbolizes the unavoidable frailty and wisdom of old age.
0 C
27 M
72 Y
0 K
>
71 C
30 M
0 Y
5 K
>
50 C
68 M
15 Y
22 K
>
68 C
0 M
57 Y
20 K
>
36 C
0 M
53 Y
37 K
>
0 C
26 M
45 Y
35 K
>
0 C
23 M
39 Y
55 K
>
3 C
16 M
0 Y
45 K
>
7 C
0 M
3 Y
39 K
>
0 C
82 M
75 Y
28 K
>
(Provision) Type Style Finder
CL905.042 / 4239
8 TSF_AGES 1_224–253.qxd 9/16/05 10:27 PM Page 253
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