A very rhythmic interplay of positive (stroke) and negative (counter) within
a typeface, as well as an actively geometric construction, conveys a dynamic
sense of energy. As the counters and strokes of a typeface approach each
other in optical similarity, their alternation in groupings makes them active
and vibratory. Often, bold condensed faces exhibit this characteristic to
the greatest degree; while many are designed to alleviate this quality so as
to enhance their use in text, some exaggerate it. Sharp, angular terminals,
especially at the apex of the letter A and the junctures of the diagonal strokes
in M, Z, K, and N; very circular bowls and lobes in O, P, R, and D; and the
contrasting square proportions of H and X; the active geometry in these
proportions creates energy as well. The italic versions of typefaces, overall,
imply speed and emphasis through their slant. Using italic as the basis for
text, with Roman (upright) for emphasis, is an interesting reversal of the
conventional treatment for running text; the unexpected, overall forward
motion will certainly be perceived as dynamic.
Motion, power, action! The Italian Futurists of the early twentieth
century were after it, in painting, design, and architecture. Dynamism
is embodied in things that move and vibrate, whether people or
machines, animation or typography. Dynamic color is similarly aggres-
sive and adventurous but sometimes complex and charismatic, as
well as forceful.
Collateral Pages
top, and detail, bottom
Starshot
Lars Harmsen, Claudia Klein,
Tina Weisser
Munich Germany
Dynamic
Moods
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Hijack
Stylized Sans Serif |
Erratic Baseline |
Garage Fonts Type Foundry
www.garagefonts.com
info@garagefonts.com
800.681.9375
P22 Pooper Black
Script–Sans Serif Hybrid |
Pronounced Contrast |
Acute Posture |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
P22 Vienna Black
Stylized Sans Serif |
Caps and Alternates |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
Strayhorn
TM
Bold
Sans Serif | Pronounced
Contrast | Abrupt Ductus |
Pronounced Modulation |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Cappuccino Bold
Graphic | Medium Weight |
Garage Fonts Type Foundry
www.garagefonts.com
info@garagefonts.com
800.681.9375
Getback Normal
Sans Serif | Condensed |
Bolder Medium Weight |
Garage Fonts Type Foundry
www.garagefonts.com
info@garagefonts.com
800.681.9375
Type Style Finder
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Moods Dynamic
Univers
TM
67 Bold
Condensed
Sans Serif | Bold Weight |
Condensed | Pronounced Stroke
and Counter Alternation
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Specious
Stylized Sans Serif |
Pronounced Contrast |
Slight Italic Posture |
Garage Fonts Type Foundry
www.garagefonts.com
info@garagefonts.com
800.681.9375
Juicy Bold
Script–Sans Serif Hybrid |
Bold Weight |
T.26 Digital Type Foundry
www.t26.com
888.T26.FONT
Lassigue d’mato
Graphic | Light Weight |
T.26 Digital Type Foundry
www.t26.com
888.T26.FONT
Sampler Regular
Graphic | Extended |
T.26 Digital Type Foundry
www.t26.com
888.T26.FONT
Trez
Stylized Sans Serif | Reverse
Oblique | Black Weight |
T.26 Digital Type Foundry
www.t26.com
888.T26.FONT
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Type Style Finder
Jemima Italic
Stylized Sans Serif | Moderate
Posture | Bold Weight |
Device
www.devicefonts.co.uk
44 (0) 7979.602.272
Arriba
TM
Graphic Script | Extreme
Contrast | Pronounced Brush
Detail
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Flatiron
TM
Sans Serif | Medium Weight |
Extremely Extended |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Linotype Gneisenauette
TM
Script-Sans Serif Hybrid |
Extreme Contrast | Italic Posture |
Ultra Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Juice
TM
Serif | Light Weight | Erratic
Contrast and Modulation |
Ultra Condensed | Stem Distortion
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Roadster
Serif–Sans Serif Hybrid |
Extended | Slight Italic Posture |
The Chank Company
www.chank.com
friendlyf[email protected]
877.GO.CHANK
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Moods Dynamic
Shatter
TM
Graphic Sans Serif | Bold
Weight | Structural Distortion |
Italic Posture |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Soopercosmic
Stylized Sans Serif | Heavy
Bold Weight | Mixed Case with
Alternates | Extra Condensed |
The Chank Company
www.chank.com
friendlyf[email protected]
877.GO.CHANK
Linotype Marcu San
TM
Sans Serif | Black Weight |
Pronounced Contrast | Stroke
Stylization | Erratic Weight |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Einhorn
TM
Script-Sans Serif Hybrid |
Black Weight | Pronounced
Contrast | Compressed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Linotype Markin
TM
Sans Serif | Bold Weight |
Erratic Posture | Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Dimentia Wide
Stylized Sans Serif | Extended |
Black Weight |
T.26 Digital Type Foundry
www.t26.com
888.T26.FONT
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