Contents
Section I
A Type and Color Primer | 4
The Origins of Type: An Abridged History |
4
Alphabet Structure and Variation |
6
Letterform Anatomy
Typeface Classification |
8
The Differences in the Details
Choosing the Right Face: Visual Associations |
10
Combining Type Styles: The Basics |
11
Fundamentals of Color |
12
Color Models and Relationships |
12
The Psychology of Color
Interactions of Type and Color |
14
Section II
The Type Style Finder | 15
A variety of categories selected to help you define
the overall communication of your project quickly and
easily. Each category contains type style specimens
relevant to a given mood, concept, or emotion.
As an added bonus, a representative color palette
is included at the end of each category.
Selected Trademark Notices |
254
Directory of Design Contributors | 256
Moods
Tranquil
Friendly
Comical
Romantic
Honest
Dynamic
Refreshing
Sinister
Sporty
Fragile
Psychotic
Exotic
Intuitive
Concepts
Corporate
Techno
Urban
Elegant
Artificial
Organic
Industrial
Fantasy
Progressive
Extreme
Powerful
Multicultural
Time
+
Context
Archaic
Medieval
Renaissance
Baroque
Victorian
Wild West
Art Nouveau
Machine Age
Hollywood Heyday
Baby Boomer
Counterculture
New Age
Age Groups
Babies
Toddlers
Kids
Young Adults
Adults
Seniors
16
22
28
34
40
44
50
56
62
68
74
80
84
90
96
102
108
114
120
126
132
138
142
148
152
158
164
170
176
180
186
192
198
204
210
214
220
224
228
232
238
244
250
(Provision) Type Style Finder
CD606.006 / 4108
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