Sample Color Combinations
Type Style Finder
Friendly Color
As a general rule, if it’s orange, it’s friendly—a saturated, slightly
redder orange, as opposed to the spicier, more sophisticated orange
that becomes a little too earthy or sophisticated to be truly friendly.
Sweet colors, such as reds with a hint of violet in them (think a
cherry lollipop) or apple-y greens are also friendly and help cool
and refresh the heat of orange. Golden yellow, approaching orange
in character but not quite there, is sunny but has the adventurous
overtone of orange. Slightly desaturated colors in this range can
also be friendly and somewhat more relaxing than the brighter,
more brilliant versions of the same colors. Placing a more saturated
and less saturated version of the same hue—or a slightly analogous
hue—may be perceived as friendly because of the close chromatic
relationship. Light, warm hues, even pastels, are softer versions of
“friendly.”
0 C
52 M
100 Y
0 K
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12 C
100 M
43 Y
0 K
>
0 C
100 M
30 Y
0 K
>
0 C
26 M
100 Y
0 K
>
58 C
0 M
100 Y
0 K
>
0 C
27 M
45 Y
0 K
>
10 C
48 M
0 Y
0 K
>
22 C
0 M
40 Y
0 K
>
40 C
0 M
20 Y
0 K
>
0 C
72 M
79 Y
0 K
>
(Provision) Type Style Finder
CL905.042 / 4108
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