Machine Age
Type that recalls the early twentieth century—and indeed, many currently
popular typefaces were designed during this time—varies from strong, geo-
metric sans serifs to elegant hybrids and even some serifs, all conveying
a particular sense of strength, durability, and power. Sans serif faces with
pronounced geometric qualities, such as Futura (which is constructed on
a base of square, circle, and triangle), carry the category, referencing not
only the machinelike qualities of math and science but also the avant-
garde, abstract art of the period. Some sans-serif faces of the period show
extremes of proportion as well: they are often condensed and rhythmic,
with topheavy counters in which the upper portions of letters such as capital
E and R are forced downward, and often feature stylistic accents such as
diagonal-cut terminals and cross-strokes that overlap their surrounding stems
to bring a decorative, Art Moderne quality. Serif faces with geometric
proportions—but with small x-heights, exaggerated height in their ascenders,
and quirky modulation in their strokes—show a transition from the nine-
teenth century to the twentieth and reference European cabaret culture and
its origins in Art Nouveau.
Imagine the metallic roar of the twentieth century rolling in: architecture,
art, design, and industry collaborating on a new aesthetic embracing speed,
power, travel, and science. From Mondrian and De Stijl to the Futurists
and the Bauhaus, geometry, abstraction, and streamlined forms rule the
Machine Age vision in type and color.
Event Poster
top, and detail, bottom
Momentum
Brent Wilson, designer
Paul Rodgers, illustrator
Saint Louis [MO] USA
Time
+
Context
198
(Provision) Type Style Finder
L805.130 / 4108
7 TSF_TIME 2_192–223_.qxd 8/17/05 5:05 PM Page 198
Quaint Notions NF
Stylized Sans Serif | Pronounced
Contrast | Black Weight |
Nick’s Fonts
www.nicksfonts.com
Sinaloa
TM
Graphic | Black Weight |
Linear Abstract Detail |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Windsor
TM
Bold
Serif | Bold Weight | Reduced
Contrast | Pronounced
Oblique Axis |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Brazos
Sans Serif | Extended |
Black Weight |
Nick’s Fonts
www.nicksfonts.com
McKenna Handletter Bold
Serif | Lesser Contrast |
Semibold Weight |
Pronounced Serifs |
Nick’s Fonts
www.nicksfonts.com
McKenna Handletter Regular
Serif | Lesser Contrast |
Medium Weight |
Pronounced Serifs |
Nick’s Fonts
www.nicksfonts.com
Type Style Finder
199
D
D
t
D
D
t
D
t
D
(Provision) Type Style Finder
L805.130 / 4108
7 TSF_TIME 2_192–223_.qxd 8/17/05 4:13 PM Page 199
Time
+
Context Machine Age
Slam Bang Theater
Stylized Serif | Pronounced
Contrast | Black Weight |
Nick’s Fonts
www.nicksfonts.com
P22 Il Futurismo
Stylized Sans Serif |
Bold Weight | All Caps
with Alternates |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
P22 Koch Neuland
Stylized Sans Serif |
Bold Weight | All Caps
with Alternates |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
English Grotesk Light
Sans Serif | Sharp Terminals |
Uniform Medium Weight |
Device
www.devicefonts.co.uk
44 (0) 7979.602.272
P22 Pan Am
Serif | Medium Weight |
Slightly Extended |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
P22 De Stijl Regular
Stylized Sans Serif | Uniform
Medium Weight | All Caps
with Selected Alternates |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
200
D
D
D
TD
TD
D
(Provision) Type Style Finder
CL905.042 / 4237
7 TSF_TIME 2_192–223_.qxd 9/14/05 9:52 AM Page 200
Type Style Finder
P22 Bifur A
Graphic | Extreme Contrast |
Linear Detail |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
LTC Deepdene
Serif | Medium Weight |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
Futura
®
Bold
Sans Serif | Geometric
Construction | Uniform Strokes
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
LTC Jefferson Gothic
Sans Serif | Uniform Light
Weight | Extra Condensed |
Caps with Selected Alternates |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
Katwalk
Sans Serif | Medium Weight |
All Caps with Alternates |
The Chank Company
www.chank.com
friendlyf[email protected]
877.GO.CHANK
MVB Magnesium Regular
Sans Serif | Pronounced
Contrast | Black Weight |
All Caps |
MVB Fonts
www.mvbfonts.com
info@mvbfonts.com
510.525.4288
201
D
TD
t
D
D
D
D
(Provision) Type Style Finder
CL905.042 / 4237
7 TSF_TIME 2_192–223_.qxd 9/14/05 1:09 PM Page 201
Time
+
Context Machine Age
Dolmen
TM
Sans Serif | Black Weight |
Extreme Contrast |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Rosemary Serif
Pronounced Contrast |
Bold Weight |
The Chank Company
www.chank.com
friendlyf[email protected]
877.GO.CHANK
Heliotype
TM
Serif | Medium Weight |
Ultra Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Rundfunk
TM
Serif | Bold Weight |
Pronounced Contrast |
Condensed |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
LTC Goudy Heavyface
Serif | Pronounced Contrast |
Black Weight |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
Venis Small Caps Bold
Stylized Sans Serif | Slightly
Extended | Moderate Contrast|
Caps and Small Caps |
The Chank Company
www.chank.com
friendlyf[email protected]
877.GO.CHANK
D
t
D
D
D
t
D
D
202
(Provision) Type Style Finder
L805.130 / 4108
7 TSF_TIME 2_192–223_.qxd 8/17/05 4:04 PM Page 202
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.