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by Timothy Samara
Type Style Finder
Cover
Title
Contents
Section I: A Type and Color Primer
The Origins of Type: An Abridged History
Alphabet Structure and Variation
Typeface Classification
Choosing the Right Face: Visual Associations
Combining Type Styles: The Basics
Fundamentals of Color
Color Models and Relationships
Interactions of Type and Color
Section II: The Type Style Finder
Moods
Tranquil
Friendly (1/2)
Friendly (2/2)
Comical (1/2)
Comical (2/2)
Romantic (1/2)
Romantic (2/2)
Honest
Dynamic (1/2)
Dynamic (2/2)
Refreshing (1/2)
Refreshing (2/2)
Sinister (1/2)
Sinister (2/2)
Sporty (1/2)
Sporty (2/2)
Fragile (1/2)
Fragile (2/2)
Psychotic (1/2)
Psychotic (2/2)
Exotic
Intuitive (1/2)
Intuitive (2/2)
Concepts
Corporate
Techno (1/2)
Techno (2/2)
Urban (1/2)
Urban (2/2)
Elegant (1/2)
Elegant (2/2)
Artificial (1/2)
Artificial (2/2)
Organic (1/2)
Organic (2/2)
Industrial (1/2)
Industrial (2/2)
Fantasy (1/2)
Fantasy (2/2)
Progressive
Extreme (1/2)
Extreme (2/2)
Powerful
Multicultural (1/2)
Multicultural (2/2)
Time+Context
Archaic
Medieval (1/2)
Medieval (2/2)
Renaissance (1/2)
Renaissance (2/2)
Baroque
Victorian (1/2)
Victorian (2/2)
Wild West (1/2)
Wild West (2/2)
Art Nouveau (1/2)
Art Nouveau (2/2)
Machine Age (1/2)
Machine Age (2/2)
Hollywood Heyday (1/2)
Hollywood Heyday (2/2)
Baby Boomer
Counterculture (1/2)
Counterculture (2/2)
New Age
Age Groups
Babies
Toddlers
Kids (1/2)
Kids (2/2)
Young Adults (1/2)
Young Adults (2/2)
Adults (1/2)
Adults (2/2)
Seniors
Selected Trademark Notices
Directory of Design Contributors
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