(Provision) Type Style Finder
CL905.042 / 4108
Most typefaces that appear hand-drawn with a brush, pen, or rough tools
will convey the sense of intuition, especially if the characters are italic and
have the uneven, unrefined qualities of such tools. The character propor-
tions in such faces tend not to be uniform, creating a syncopated, unstudied
rhythm in setting that makes them feel undesigned—as though they were
laid down without planning. The gestural freedom within the strokes of
faces that appear hand-drawn—in which the terminals of characters are
extended, similar to those in scripts or swashes—further contributes to
the intuitive feeling of these faces. In this sense, italic serif faces often feel
intuitive, deriving their base forms from handwriting. Serif text faces with-
out particularly pronounced details or stroke modulation, as well as sans
serifs with abrupt joints, lighter overall weights, and some modulation—
but with very quick ductus—also feel intuitive and immediate. The more
refined the face, the less intuitive or immediate it feels. Bolder weight,
condensed, italic faces—especially sans-serif versions—convey a sense of
the visceral because of the rapid alternation of stroke and counter,
enhanced by the italic slant.
Immediate, instinctive, and visceral energy mark the visual qualities
associated with intuition—the indescribable “gut feeling” of invention.
Typography that embodies the intuitive is free and unstudied; color
that evokes this mood is light and energetic.
Catalog Section Divider
top, and detail, bottom
Voice
Scott Carslake and Anthony De Leo,
design and typography
David Solm, Oz, photography
Adelaide Australia
Intuitive
Moods
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