Victorian style is a mixture of styles, competing for attention and highly
decorative, yet also refined despite the ornamental incongruities that char-
acterize it. Victorian type styles, whether historical examples or modern
interpretations of Victorian spirit, show a kind of restraint in proportion,
making them somewhat formal, but an overload of stylistic manipulation—
severely modulated strokes, extremes of contrast, exaggerated serif propor-
tions, inconsistencies in weight within thick strokes and within thin
strokes. Victorian faces tend to be very active in line setting, with overall
condensed widths contributing to the activity of ornament with rapid
alternation between counters and strokes. Upright script forms, as opposed
to canted, or italic, scripts offer a sense of formality repressing a more
expressive urge.
In 1856, English style maven Owen Jones published
The Grammar
of Ornament,
an enormous tome of dingbats, borders, swags,
and ornamental details culled from around the world—epitomizing
the wildly varied and decorative aesthetic of Victorian design.
Letterhead details
Ph.D
Michael Hodgson and
Clive Piercy, Creative Directors
Tammy Dotson, Design
Santa Monica [CA] USA
Victorian
Time
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Context
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