52 Virtual World Design
Contrast elements can include changes in shape, form, color, scale, and lighting. Good use of contrast will
reinforce the strength of the message you wish to convey. If you go too far with inclusion of contrasting sizes
and shapes in the elements in your composition, your meaning may be obscured. Likewise with too much
contrast in color or shadow on the forms, an observer will not experience a meaningful viewing progres-
sion because his or her eye is being pulled all over the composition as a meaningful pattern is sought by the
mind’s eye.
4.4.1 managing similariTy and ConTrasT
Let’s look at how similarity and contrast can be employed in 3D virtual design. There are many elements to
organize in a 3D environment, the forms and shapes, textures, colors, and sometimes textual information. The
last is a component in just about every 3D environment; you will need signage, titles, and other text to help the
visitor navigate the space. These “informational” parts of the environment are different in intent but visually
related to the “structural” assemblies of bas-relief, sculptural, or immersive objects. The similarity/contrast
quotient of both parts should be complementary and balanced from all angles and views. One way of manag-
ing and balancing this visual structure when you are working with a team is to make a “style document” or
“style manual.” Deciding what fonts will be used in the signage, what colors will be used in the surrounding
walls, and how other such repeated elements in your 3D design will be used and then collected into one docu-
ment allows your team to work more quickly and efciently while maintaining the visual standards.
The short sections that follow provide examples of various kinds of 3D contrast, including some that are
intrinsic to designing for multiuser online environments. When you are designing in those environments, be
aware that there are also the intrinsic contrasts within the ranges of social popularity, game skill levels, and
interactivity of virtual worlds.
4.4.2 spaTial ConTrasTs
“You are in my space!” Everyone has heard that statement in one form or another. Human beings identify
with the boundaries of the space they occupy and how near or far they are to others. They also notice it in
a 3D composition. Figure4.11 provides a basic example of how spatial contrast can be achieved. Notice the
arrangement, the change in depth and dimensionality for the elements as well as their relative “nearness” or
“farness” to the point of observation.
4.4.3 posiTional ConTrasTs
Figure 4.12 shows images of objects in positional contrast. Notice the grouping of the objects and their
relationship to the left or right side of the screen. Are they centered, thereby implying balance? Or, are they
off-center, leaving a feeling of unbalance? Position is important; it implies hierarchy and relationships as well
as the overall structure of the composition.
4.4.4 form ConTrasTs
What are the qualities of form? Subjectively, you may divide forms into those you nd attractive and those
you do not. Objectively, you may nd a collection of forms can be created from many parts or one whole,
or they can be made from a simple, smooth form or a series of rough, complex forms. The vast language
of form is at your command, and nding similarities and contrasts within them creates visually rewarding
compositions. Look at Figure4.13 for an example.