Table of Contents
Praise for LinkedIn Marketing: An Hour a Day
Chapter 2: Weeks 1–2: Get Started on LinkedIn
Week 1: Prepare Your LinkedIn Presence
Week 2: Define Goals and Join LinkedIn
Chapter 3: Weeks 3–6: Ready, Set, Profile
Week 3: Nifty Tools and Ninja Tricks for Creating Your Keyword List
Week 4: Optimize Your Profile and Be Findable
Week 5: Customize Your Profile to Stand Out in the Crowd
Week 6: Utilizing Extra Real Estate
Chapter 4: Weeks 7–9: Use Your Company Profile for Branding and Positioning
Week 7: Creating a Company Profile
Week 8: Adding Products and Services
Week 9: Company Updates, Analytics, and Job Postings—Yours and Others
Chapter 5: Weeks 10–15: Creating and Managing a Network That Works
Week 10: Using LinkedIn’s Add Connections Tool
Week 11: Connecting to Strategic Contacts
Week 12: Using LinkedIn’s People You May Know Feature
Week 13: Managing Your Network
Week 14: Monitoring Your Network
Week 15: Giving and Getting Recommendations from Your Network
Chapter 6: Weeks 16–18: Getting Strategic with Groups
Week 16: Building Your Network with Strategic Groups
Week 17: Creating Relationships with Groups
Week 18: Creating Your Own Group
Chapter 7: Weeks 19–22: Get Strategic with LinkedIn’s “Other” Options
Week 19: Using LinkedIn Answers
Week 20: Using LinkedIn Events
Week 21: Sharing with Applications
Week 22: Exploring Industry-Based and LinkedIn Apps
Chapter 8: Week 23: Putting It All Together
Monday: Use Updates for Inbound Marketing
Wednesday: Create a Powerful Inbound Marketing Connections Strategy
Thursday: Showcase Your Skills in Answers
Chapter 9: Optimizing Your Time Using LinkedIn
Getting Started on Your Checklist
Monthly, Daily, and Weekly Checklists
Checklists for Each Day of the Week
Chapter 10: LinkedIn Ads, Labs, Apps, and Tools
LinkedIn Third-Party Applications
Chapter 11: LinkedIn and You: Getting Specific
Recruiters, HR Personnel, and Hiring Managers
