Praise for LinkedIn Marketing: An Hour a Day

“Viveka is an exceptionally knowledgeable LinkedIn and social media trainer. I’ve had the great pleasure of featuring Viveka several times on my various classes and she always delivers. Not only does she have tremendous expertise on LinkedIn in particular, her teaching style is extremely effective. She has the ability to chunk down and sequence everything you need to know to really optimize and succeed using LinkedIn. In her new book, she is able to bring her skills and voice to the written page. Apply Viveka’s teachings in this book and you will get measurable results! Two thumbs way up.”

—Mari Smith, Social Media Thought Leader, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour A Day)

“In her great new book, Viveka von Rosen, a very well-respected entrepreneur and LinkedIn authority, provides all the information needed to make LinkedIn a valued and highly-profitable part of one’s business. Really, this is a complete and thorough, ‘soup-to-nuts’ guide on how to effectively utilize what is perhaps the world’s most well-known online business medium; one with a huge potential that most people are still not tapping. Read this book, follow Ms. von Rosen's sage teachings and watch the quality of your connections, and your income take a sharp turn upwards.”

—Bob Burg, coauthor of The Go-Giver and author of Endless Referrals

“Viveka von Rosen is my absolute go-to person for LinkedIn knowledge. She knows it inside, out, backwards, and forwards and even better, she knows how to explain LinkedIn in simple, easy-to-follow language. Her book is an absolute must for marketers, business owners, consultants, sales professionals, and anyone looking to use LinkedIn to grow their business. I know I learn something amazing every single time I talk to her and now you can get it all in one handy book!”

—Andrea Vahl, Social Media Consultant, Strategist and Speaker, Co-author of Facebook Marketing All-in-One for Dummies

“Studies show that more women than men use social media to do what they do best...connect, network and collaborate. If you're a woman with a message that you want to the world to hear, with a business you want to grow or a movement you want to launch, social media is THE ticket to getting you there. But ladies...Don't limit yourself to Facebook and Twitter. LinkedIn is just as important a platform to get your word out. In her book LinkedIn Marketing: An Hour A Day, Viveka von Rosen meets you wherever you are on your journey, bringing you an invaluable roadmap for learning and leveraging LinkedIn in just one hour a day, so you can do what you came her to do...deliver value, make a difference and make your passion profitable! Don't wait another minute...go get LinkedIn Marketing: An Hour A Day today!”

—Liora Mendeloff, President & Founder, Women Speakers Association

“Viveka rocks the world of LinkedIn. Period. It’s not only about her knowledge and expertise with LinkedIn—but it’s her friendly personality and authentic delivery of the content which will make you a fan of Viveka—and LinkedIn!—as you read her book!

—Neal Schaffer, Author of Maximizing LinkedIn for Sales and Social Media Marketing

“This book is very effectively written for a practical seeker of results using LinkedIn, especially for exposure and introductions that lead to revenue growth. Viveka’s natural enthusiasm and effervescence comes through while she guides us through a step-by-step method for maximizing the value we get from our LinkedIn profile.”

—Joseph Olewitz, Author of www.IntentionalGrowthBlog.com and business development consultant

“Viveka delivers her extensive knowledge of LinkedIn in a fresh voice, using real-world examples that we can all relate to. Her passion for this topic is evident in every chapter, sharing her personal experiences as well as those of her contacts and customers. You won’t find ‘Rock Star’ or ‘Guru’ advice within these pages, but rather practical, actionable tips and techniques that can be applied immediately to achieve measurable results. In the swirling sea of “experts” on this topic, Viveka is an island of verifiable expertise. She needs not call herself an expert on LinkedIn, you will bestow that title on her yourself after reading this book.”

—Miles Austin, The Web Tools Guy at FilltheFunnel.com

"I've had the pleasure of working with Viveka and sitting in on her classes, and I love the way she simplifies LinkedIn and makes it so accessible and practical. No one knows more about LinkedIn and how to make it really work for your business. Viveka takes all the mystery and overwhelm out of LinkedIn, so you can use it to generate more clients and more revenue!"

—Lou Bortone, Video Marketing Specialist, http://www.loubortone.com

“Viveka von Rosen has the unique ability to blend an abundance of knowledge, technical aptitude and practical experience with a witty always entertain brand of speaking. She teaches you how to better your expertise while not preaching a singular message. On a one to one basis you feel, after just a few minutes, that you have known her forever, Viveka will have you exceeding your expectations.

I knew, as with all her publications, that LinkedIn Marketing: An Hour a Day would teach me some new tricks, however what it did do was help me through the myriad of errors that we all make when we follow the path by ourselves. If you are fortunate to have Viveka speak to your group, you will see that she will guide through the malaise of confusion that is Social Media and find out why she is recognized as one of the most influential people in the market place. However don’t take my word for it, get LinkedIn Marketing: An Hour a Day for yourselves.”

—Dennis Pugh, President, International Technical Rental Association

“You can spend an hour a day thinking about your next marketing move or you can spend an hour a day reading this book and make many more trips to the bank to make deposits! I’ve known Viveka for many years, and her LinkedIn advice never fails to be anything but relevant and practical. By employing even a few of the suggestions in her book you can have a big positive impact in the results you achieve from your social marketing.”

—Al Lautenslager, Author, Guerrilla Marketing in 30 Days

“LinkedIn is a phenomenal resource for business people to connect with each other. And Viveka von Rosen is a phenomenal guide to that central B2B hub. She knows LinkedIn through and through - and has kicked its tires more than a few times. If you have wanted to get up to speed quickly in the most 'connected' space for business people to gather, read this book!”

—Laurie Macomber, CEO, Blue Skies Marketing

Wow! I thought I was using LinkedIn effectively, but after reading Viveka von Rosen’s book, I’m really ready to rock it in a much bigger way! LinkedIn Marketing: An Hour A Day not only provides strategy, but it provides actionable tactics to get the most out of the time you invest in LinkedIn. Whether you’re new to LinkedIn, or have been using it for a long time, you’ll find ways to power up your results. Viveka makes it easy.

—Ava Diamond, Keynote Speaker, Author, Founder of Big Impact Speaking.com

If there was ever an authority on getting heard, read, and remembered on LinkedIn, Viveka von Rosen would be that authority. As a Professional LinkedIn Strategist and social media phenom, Viveka does something that not many in her industry do... Listen. Whether you're consuming her in-book brilliance or simply chatting in person, Viveka's love of learning and bringing value to others is second to none!

—Brett Fairall, Creator of WOWsume

“Like many, strategically participating in LinkedIn was on my “learn how to-do” list for way too long. I was on pause simply because I wasn’t sure how to move forward. Then I read Linked-In Marketing-An Hour a Day. BAM! I was on track. This book is an unbelievable resource that provides the tangible tools and step by step instructions you need to easily make participation in LinkedIn a strategic business habit. This book has been absolutely essential to my business success, making it one of my top ten resources for reaching potential clients.”

—Kris Boesch, CEO, Choose People

“Viveka’s book is a well structured, pragmatic, do-it-now, get results, piece of art. I'm amazed at the different ways to get value from LinkedIn, ways I would have never imagined.”

—Alan Martin, Sr. Account Executive at Oracle Telecoms North America

"When it comes to using LinkedIn, there are only a handful of people who are truly experts and Viveka von Rosen is at the top of the list. Not only is Viveka extremely smart, she knows how to teach and write about using LinkedIn so it's easy to understand and more importantly, easy to implement her tips and tactics so you get the results you want. Viveka is my go-to gal when I need to learn the latest about how to use LinkedIn to boost my visibility and my business."

—Denise Wakeman, Online Visibility Mentor, http://DeniseWakeman.com

Senior Acquisitions Editor: Willem Knibbe

Development Editor: Alexa Murphy

Technical Editor: Stacy Donovan Zapar

Production Editor: Rebecca Anderson

Copy Editor: Elizabeth Welch

Editorial Manager: Pete Gaughan

Production Manager: Tim Tate

Vice President and Executive Group Publisher: Richard Swadley

Vice President and Publisher: Neil Edde

Book Designer: Franz Baumhackl

Compositor: Cody Gates, Happenstance Type-O-Rama

Proofreader: Scott Klemp, Word One New York

Indexer: Ted Laux

Project Coordinator, Cover: Katherine Crocker

Cover Designer: Ryan Sneed

Cover Image: © Robert Churchill / iStockPhoto

Dear Reader,

Thank you for choosing LinkedIn Marketing: An Hour A Day. This book is part of a family of premium-quality Sybex books, all of which are written by outstanding authors who combine practical experience with a gift for teaching.

Sybex was founded in 1976. More than 30 years later, we’re still committed to producing consistently exceptional books. With each of our titles, we’re working hard to set a new standard for the industry. From the paper we print on, to the authors we work with, our goal is to bring you the best books available.

I hope you see all that reflected in these pages. I’d be very interested to hear your comments and get your feedback on how we’re doing. Feel free to let me know what you think about this or any other Sybex book by sending me an email at [email protected]. If you think you’ve found a technical error in this book, please visit http://sybex.custhelp.com. Customer feedback is critical to our efforts at Sybex.

Best regards,

edde_sig.tif

Neil Edde

Vice President and Publisher

Sybex, an Imprint of Wiley

To my parents, who are the ultimate role models. I owe it all to you, Mom and Dad. To Alan, the SIRI of my soul. And to my tribe: thank you for your support.

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