Self-Test

  • Before taking the self-test, refer to the learning objectives at the beginning of the chapter, the notes in the margins, and the glossary at the end of the chapter.

  • Use the key at the back of the book to correct your answers.

  • Restudy pages that correspond to any questions that you answered incorrectly or material you feel uncertain about.

  1. Linear programming can be used to select effective media mixes, allocate fixed or limited budgets across media, and maximize audience exposure.

    1. True

    2. False

  2. Using LP to maximize audience exposure in an advertising campaign is an example of the type of LP application known as

    1. marketing research.

    2. media selection.

    3. portfolio assessment.

    4. media budgeting.

    5. all of the above.

  3. Which of the following does not represent a factor a manager might consider when employing LP for production scheduling?

    1. labor capacity

    2. space limitations

    3. product demand

    4. risk assessment

    5. inventory costs

  4. When applying LP to diet problems, the objective function is usually designed to

    1. maximize profits from blends of nutrients.

    2. maximize ingredient blends.

    3. minimize production losses.

    4. maximize the number of products to be produced.

    5. minimize the costs of nutrient blends.

  5. The diet problem is

    1. also called the feed mix problem in agriculture.

    2. a special case of the ingredient mix problem.

    3. a special case of the blending problem.

    4. all of the above.

  6. The selection of specific investments from among a wide variety of alternatives is the type of LP problem known as

    1. the product mix problem.

    2. the investment banker problem.

    3. the portfolio selection problem.

    4. the Wall Street problem.

    5. none of the above.

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