The Fundamentals
of Graphic Design
another in the AVA Academia series...
Gavin Ambrose + Paul Harris
Other titles of interest in AVA’s
Academia range include:
The Fundamentals of
Creative Design
The Fundamentals of
Ty p o g r a p hy
Basics Design:
Format
Basics Design:
Layout
Basics Design:
Ty p o g r a p hy
Basics Design:
Image
Basics Design:
Colour
Basics Design:
Print and Finish
Basics Design:
Grids
The Production Manual
The Layout Book
The Visual Dict ionary of
Graphic Design
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sales@avabooks.ch
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Gavin Ambrose is a practising
graphic designer whose client base
includes the arts sector, galleries,
publishers and advertising agencies.
He has written and designed several
books on graphic design, branding
and packaging.
Paul Harris is a freelance writer,
journalist and editor. Paul writes
for international magazines and
journals in London and New York.
He is co-author and collaborator
on books about packaging design
and design principles.
The Fundamentals of Graphic Design
offers a unique overview of a challenging
and dynamic profession, covering a wide
range of disciplines and media, whilst
exploring the role of the graphic designer.
This book examines the various aspects
of the graphic design process including
working methods, typography, art
direction, environmental design,
self-promotion and print finishing.
Broken down into six chapters, The
Fundamentals of Graphic Design looks
at graphic design as a discipline, its
influences and creative elements, the
graphic design process, delivering key
messages, procuring work and the
production process. This book is an ideal
guide for anyone starting out, or seeking
a role in the world of graphic design.
The Fundamentals of Graphic Design
Gavin Ambrose + Paul Harris
F
UK
Job No:01077 Title:The fundamentals og Graphic Design
3rd
Proof Page:Cover
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Job No:01077 Title:The fundamentals og Graphic Design
1ST
Proof Page:Cover
UK
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