Job No:01077 Title:The fundamentals og Graphic Design
2ND
Proof Page:8
Pure Design Classics poster (above)
This poster by Parent Design promotes an avant-garde
furniture supplier. It uses a strong grid and is printed on
bible paper.
Transport and Water Management (above)
Pictured is a folder created by Faydherbe / De Vringer for the Transport
and Water Management Inspectorate following the addition of new
divisions, which contains postcards with panoramic views from the
archives of the Dutch Photo Museum by photographer Frits Rotgans, a
pioneer in this field. Each photo is used to represent a division and the
folder was a present for employees and their families.
8 The Fundamentals of Graphic Design Introduction
Introduction
This book is about graphic design rather
than being a book of graphic design. The distinction
may seem slight, but it is fundamental to this volume
as it covers the graphic design industry and its
processes rather than simply functioning as a
coffee-table book. However, this book also contains
works from highly imaginative creatives, which are
used to illustrate the fundamental principles and
working methods that graphic designers employ in
their day-to-day activities.
001-023 01077_C1.qxd 8/20/08 9:23 AM Page 8
Job No:01077 Title:The fundamentals og Graphic Design
2ND
Proof Page:9
Design Museum in London (left)
This installation was created by Studio
Myerscough for the Design Museum
in London for an exhibition of Work In
Progress by Ettore Sottsass. Its
large-scale presence means a viewer
is captivated from afar due to the
impact of the glasses worn by the
architect-designer in the main panel.
Notice how effective the subtle use of
colour is to draw attention to the name
and titles as it contrasts with the
black-and-white backdrop.
Graphic design is a broad discipline that
encompasses many different aspects and elements.
It can be difficult to explain as a fractured discipline
because designers work in varied environments
and may rarely, or never, engage in some aspects
of the practice.
However, as a creative pursuit, there will
always be a reason to engage in other areas of the
discipline. This book attempts to look at some of these
areas and provide a useful resource for designers,
irrespective of the particular field in which they work.
Introduction 9
001-023 01077_C1.qxd 8/20/08 9:24 AM Page 9
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.