Job No:01077 Title:The fundamentals og Graphic Design
2ND
Proof Page:190
177-192 01077_C2.qxd 9/5/08 1:21 PM Page 190
Job No:01077 Title:The fundamentals og Graphic Design
2ND
Proof Page:190
190 The Fundamentals of Graphic Design Appendix
Index
Page numbers in
italics
denote
illustrations.
3 Deep Design
13
, 24,
25
,
97
,
113
3D displays
106
account handlers 19
Adbusters
magazine 45
additive primaries 156–7
aesthetics 14, 120
agencies 17–18, 20, 56, 145
analogies 178
annual reporting
23
, 115
anti-consumerism 45
appropriation 70–1, 178
art
commissioning 102–7
graphic design as 26–7
influencing design 78
art direction 96–7
art papers 174–5
asymmetrical grids 61, 178
baseline, grids 63
belly bands 165, 178
beta versions 101
binding 162, 163–5, 178,
179
bitmap files 160–1, 178
blackletter typefaces 43
Blast designs
75
,
81–2
,
85
,
87
bleed 179
blogs 144
boldface type 42
bolt-on brands
52
bottom-up problem-solving 83
bound portfolios 146,
147
brand development 52–3
brand guidelines 55
branded identities 46,
53
branding 44, 46–55
the brief 14, 19, 74–5
brightness 157
broadside text 179
built environment 31, 78–9
Büro X
23
,
49
,
114
,
134
,
169
calibration of colour 158
calliper of stocks 179
CDs 144, 152
centrefolds 63
charity work 56,
57
choice 44–5, 76–7
chunking 83
clients 16–17, 19, 44, 56, 145
clustering 83
CMYK colour space 156
cognition 68,
69
collages 179
collectives 21
colour
81
, 156–9, 179, 181, 186,
188
colour fall 179
colour spaces 156
columns, grids 63
commissioning work 26,
27
, 102–7
communication 15, 19, 26, 76–7,
125
direct 116–17
electronic 144–5
internal 112
public-facing 113
company profiles 74
condensed typefaces 42
consumerism 32, 44–5
conventions of design 15
counter space 180
craft 24,
25
, 26–7, 47, 92
creative thinking 84–5
creep 180
cultural influences 78
culture jamming 45
curators 134
cutting mats/rules 150
De Vringer
see
Faydherbe/De
Vringer
deconstruction 14, 15, 24
denotative meanings 68,
69
design brief 14, 19, 74–5
design choices 76–7
design conventions 15
design groups 16–19
detailing 176, 188
development of designs 92–5, 103
die-cutting 162, 180
digital files 152, 160–1
digital type foundries 35
digital typefaces 34–7
direct mail 116–17
drawing skills 94
drawing tablets 153,
159
duotone images 180
duplexing 180
DVDs 144, 152
eclectic design 115
electronic communications 144–5
empirical problem-solving 83
endorsed identities 46
endpapers 176,
180
, 181,
186
engraved illustrations
27
environmental design 126–37
EPS files 161
ethics 56–7
exhibition design 100, 134–5
experimentation 92–5
‘exquisite corpse’ 181
extended typeface 42
extent of publication 181
external storage
159
Faydherbe/De Vringer
17
,
33
,
164
,
166
,
170
,
180
,
182
file formats 152, 160–1
finishing 162–76, 181
first impressions 140
flaps 181
flexography 168
flipping 37
flood colour 114
foil-blocking 162, 181
folding 181
fonts 34–43, 59, 68,
184
, 188,
189
see also
typefaces/typography
formal brief 74
found items 70
four-colour black 181
freelance work 20, 21
French curves 152
Frutiger, Adrian 59
Garamond font
43
,
184
, 188,
189
GIF files 161
glyph switching 37
graphic design
definition 12
evolution 12–13, 22
today’s situation 22–3
graphic designer’s role 13–15, 56,
96–7
grids 58–63, 178, 182, 188
group structures 16–21
gutter, grids 63
halftone images 182
handwriting font 59
Helvetica font 59,
184
, 188,
189
hero images 97
hierarchical structures 18–19, 182
homage 87
HTML mailers 144–5
hue 157
human form in design 126
humour 86–9, 108,
109
icons 66,
67
,
118
, 119
identity
40
, 46–55
idents 123,
124
illustration commissions 104
images 22, 71, 160,
161
, 180
Imaginary Forces designs 123
imposition plans 182
indexes 66,
67
individual responsibility 57
industrialisation 28–31
informal brief 74
information design 118–19
inks 57, 151, 182
intaglio 28
internal communications 112
international design groups 17
Internet
see
electronic
communications; web design
internships 16
irony 70
italic typeface 42–3, 184
Jog Design
29
,
81
,
85
,
91
,
93
,
117
,
167
JPEG files 161
juxtaposition 87, 183
kerning 36, 183
KISS (Keep it simple, stupid) 84
lateral thinking 83
layers of meaning 90–1
layouts 183
leading 36, 183
legibility 185
letraset 153
letterpress
29
, 110, 168
letterspacing 36
light typeface 42
limited liability 21
line casting 28
lithography 168, 183
local design groups 17
logos/logotypes
47
,
52
,
91
, 119
loose-leaf portfolios 146–7
loupes 151
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Job No:01077 Title:The fundamentals og Graphic Design
2ND
Proof Page:191
177-192 01077_C2.qxd 9/5/08 1:21 PM Page 191
Job No:01077 Title:The fundamentals og Graphic Design
2ND
Proof Page:191
Glossary < Index > Acknowledgements 191
macro-level perspective 77, 80
magazines 79,
143
see also named magazines
mailers 140,
141
, 144–5
maquettes 100
margins 61, 63
Mark Studio
62
,
85
,
88–9
,
101
,
113
,
170
,
174
marketing activities 145
marque 46–7
Marque Creative
136–7
, 138,
139
,
183
measure of fonts 184
messages
see
communication
micro-level perspective 77, 80
micro sites 116
mock-ups 100
models 100
modern typefaces 43
modernism 24, 58–63
moiré patterns 184
monitors 158,
159
monolithic identities 46
montages 184
moving images 78, 106
multinational clients 17
music 79
narrative 22
NB: Studio
94–5
,
132
negative tracking/leading 36
newspapers 32
newsprint 174–5
non-visual identity 48
nostalgia
39
, 64–5
objective viewpoint 76
objects influencing design 79
oblique fonts 184
Ockham’s razor 84, 147
off-page marketing 145
office size 18
old style typefaces 43
Olicana font 59
on-page marketing 145
Open Type 34
opposition, problem-solving 83
outdoor media 132–3
overprinting
169
, 182
pace of publications 184,
185
packaging 100, 120–1
pangrams
39
Pantone system 154, 158,
159
, 168
paper 152–3, 155, 166–7, 170–1,
174–5, 186
Parent Design
8
,
50
,
158
,
168
, 169
partnerships 21
PDF (Portable Document Format)
34, 144
pens/pencils 151–2
Pentagram designs 17,
18
perfect binding 165,
179
photoengraving 28
photography commissions 105
placement of found items 70
point size 185,
189
portfolios 142, 146–7
postmodernism 24, 58–63
precision design 118
printers 153, 158
printing 12, 98, 101, 110–15, 168–9
developments 28–9
finishing 162–76, 181
mailers 140,
141
papers 153
printing presses 28
problem-solving 80–3
project managers 19
promotion 138–47
prototyping 98–101
protractors 151
PSD files 161
public-facing communications 113
puns 87
Python philosophy 84
qualitative/quantitative choices 77
questions vs answers 80
raster images 160,
161
readability 185
reappropriation 26,
27
,
39
rebranding 47
Rebus puzzles 87
recycled paper 57
refreshing brands 47
registration 185
Research Studios
4
, 17,
40
,
103
,
111
,
118
,
121
,
128–9
, 148,
149
,
186,
187
resolution 185
retail design 120, 136–7
rewriting briefs 75
RGB colour space 156
rhetoric 64–5
rollers 151
roman typeface 42–3
rotogravure 168
rule of thirds
132
, 186
rulers 150–2
sans serif typefaces
37
, 42–3, 59,
186
saturation 157
scale 126, 128,
129
, 132
scale rules 151
scalpels 150
scanners 153
Scotch rule 186
screen design 37, 122–5
screen-printing 110, 168
script typefaces 43
self-promotion 138–45
semiotics 66–9
serif typefaces 42–3, 59, 186
showthrough 186
signage 128,
129–31
, 132
signs (semiotics) 66–9
sketching 94,
95
social responsibility 56–7
software 153
sole traders 21
spatial relationships 63, 126
special colours 158, 186
spot UV 173, 186
spray mount 150
spyder colour system
159
stencils 152
stochastic printing 168
stocks 174–5, 179, 186
storytelling 22
Studio Myerscough
31
,
39
,
54
,
131
,
135
Studio Output
39
,
48
,
127
,
144
,
163
studios 16–19, 21, 142
subjective viewpoint 76
substitution 83, 90
subtractive primaries 156–7
surprint 188
swatches 154–5,
159
symbols 66,
67
symmetrical grids 61, 188
tablets
see
drawing tablets
tapes 151
target audiences 80, 125
taxation 21
The Team
40
,
55
,
91
,
173
,
175
team-based structures 18
technology 12–13, 32–7, 92, 122,
125
television graphics 123,
124
Template Gothic font 71
text 22, 63
see also
typefaces/typography
Them design studio
142
thermography
41
, 110,
169
throw-outs
172
thumbnails 94,
187
, 188
TIFF files 161
TIMTOWTDI 84
tip-ins 188
top-down problem-solving 83
tracking typefaces 36
transformational humour 87
transitional typefaces 43
trompe l’oeil 87,
167
, 188
two-in-one humour 87
type scale 152
typefaces/typography 38–43, 68,
184–6, 188–9
commissioning 107
digitisation 34–7
intervention 90
postmodernism 59
print-outs 101
samplers 154
vernacular 71
typograms 188
urban environment 31, 78–9
user-centred design 84
UV varnish
172
, 173, 186
values 48, 51, 64
varnishes 162, 172–3, 186, 189
Vast Agency
111
,
141
,
143
,
172
Vault 49
33
,
77
,
161
vector images 160,
161
vegetable inks 57
vernacular 38, 70–1, 189
visual continuity 189
visual identity 46
watercolours 151
wayfinding 128,
129–31
, 132
web design 101, 116, 125, 138,
139
,
142
colours 158
fonts 37
web printing 168
Webb & Webb
20–1
,
60
, 72,
73
,
89
,
104
,
165
,
167
,
176
,
185
wet proofs 98
white space 189
Why Not Associates
30
,
133
,
179
wit 86–9
working methods 16–21
writing ink 151
x-heights of fonts 189
watercolours 151
wayfinding 128,
129–31
, 132
web design 101, 116, 125, 138,
139
,
142
colours 158
fonts 37
web printing 168
Webb & Webb
20–1
,
60
, 72,
73
,
89
,
104
,
165
,
167
,
176
,
185
wet proofs 98
white space 189
Why Not Associates
30
,
133
,
179
wit 86–9
working methods 16–21
writing ink 151
x-heights of fonts 189
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