Job No:01077 Title:The fundamentals og Graphic Design
2ND
Proof Page:72
Chapter 3
The graphic design process
The graphic design process involves all the
steps necessary to produce a piece of printed or
electronic work – from agreeing a brief with the client
to sketching conceptual ideas for design development
and liaising with those involved in the production
process, such as printers and programmers.
How this process is structured and undertaken
is dictated by the complexity of a job, the range of
media it is being created for and the number of other
people involved in the process.
Working with large clients and agencies may
entail more steps than working with smaller
organisations, and each job requires a different
combination of design skill sets.
Bond Bound (opposite)
Pictured is an example of a creative typography produced by Webb & Webb for a book about the cover art of James Bond books.
The Os of the title are used to form the first part of Bond’s 007 code name, with a die cut in the second O referring to the roving gun
barrel sequence from the titles of all James Bond films.
72 The Fundamentals of Graphic Design The graphic design process
Areas looked at in this chapter
The brief
p74
/ Articulating design
p76
/ Sources of inspiration
p78
/ Design as problem solving
p80
/
Creative thinking
p84
/ Wit and humour
p86
/ Layers of meaning
p90
/
Development and experimentation
p92
/ Art direction
p96
/ Prototyping
p98
/ Commissioning art
p102
072-107 01077_C1.qxd 8/20/08 2:20 PM Page 72
Job No:01077 Title:The fundamentals og Graphic Design
2ND
Proof Page:73
Influences and creative elements < The graphic design process > Delivering the message 73
072-107 01077_C1.qxd 8/20/08 10:19 AM Page 73
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