Cover image for The Fundamentals of Graphic Design

The Fundamentals of Graphic Design

Author Paul Harris , Gavin Ambrose
Release Date: 2008/09/01
ISBN: 9782940373826
Topic:
0%
70
Chapters
0-1
Hours read
0k
Total Words
    Start Reading Now    
       Add to Wishlist       
View table of contents

Book Description

The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design, including social responsibility, its role in art and its future. The Fundamentals of Graphic Design is an ideal guide for anyone starting out or seeking a role in the world of graphic design.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. How to get the most out of this book
  6. Introduction
  7. Chapter 1 - Graphic design as a discipline
    1. What is graphic design?
    2. What is graphic designer?
    3. Group structures and woking methods (1/2)
    4. Group structures and woking methods (2/2)
    5. Graphic design today
  8. Chapter 2 - Influences and creative elements
    1. Graphic design: art or craft?
    2. Industrialisation
    3. Technology (1/2)
    4. Technology (2/2)
    5. Typography (1/2)
    6. Typography (2/2)
    7. Consumerism
    8. Identity and branding (1/2)
    9. Identity and branding (2/2)
    10. Social responsibility
    11. Modernism and postmodernism (1/2)
    12. Modernism and postmodernism (2/2)
    13. Nostalgia and rhetoric
    14. Semiotics
    15. Vernacular
  9. Chapter 3 - The graphic design process
    1. The brief
    2. Articulating design
    3. Sources of inspiration
    4. Design as problem solving
    5. Creative thinking
    6. Wit and humour
    7. Layers of meaning
    8. Development and experimentation
    9. Art direction
    10. Prototyping
    11. Commissioning art (1/2)
    12. Commissioning art (2/2)
  10. Chapter 4 - Delivering the message
    1. Print (1/2)
    2. Print (2/2)
    3. Direct mail
    4. Information design
    5. Packaging
    6. Screen design
    7. Environmental design (1/3)
    8. Environmental design (2/3)
    9. Environmental design (3/3)
  11. Chapter 5 - Procuring work
    1. Self-promotion (1/2)
    2. Self-promotion (2/2)
    3. Portfolios
  12. Chapter 6 - The production process
    1. Basic tools (1/2)
    2. Basic tools (2/2)
    3. Specialist colour
    4. File formats
    5. Print finishing (1/3)
    6. Print finishing (2/3)
    7. Print finishing (3/3)
  13. Appendix
  14. Glossary (1/3)
  15. Glossary (2/3)
  16. Glossary (3/3)
  17. Index
  18. Acknowledgements
  19. Back Cover