Job No:01077 Title:The fundamentals og Graphic Design
3RD
Proof Page:162
148-176 01077_C3.qxd 9/24/08 1:25 PM Page 162
Job No:01077 Title:The fundamentals og Graphic Design
3RD
Proof Page:162
Print-finishing considerations
Print-finishing processes add the final touches to a
printed piece. This can include decorative elements
such as the shimmer of a foil block or the texture
provided by an emboss or screen print, in addition to
added functionality, such as the protective nature of
a varnish or something that is fundamental to the
format, such as a binding. For example, a die cut
removes part of the substrate and can be used to
change the shape of the piece, or to provide an
aperture through which other parts of the publication
may be viewed.
Print-finishing processes may be performed
online as the substrate comes off the printing press
(online varnish), or offline as a separate operation
once printing is completed (foil block).
162 The Fundamentals of Graphic Design The production process
Print finishing
Print finishing encompasses a range of
processes that are used to provide the final touches to
a job – it can transform an ordinary-looking piece into
something much more spectacular. These processes
may include die-cutting, embossing, debossing, foil-
blocking, varnishing and screen-printing.
Print-finishing processes have the ability to
dramatically enhance a job, and although they
represent the end of the production process, they
should be considered as an integral part of the design
and not as an afterthought once a piece has been
printed. The successful use of print finishing
techniques means their application must be planned
as part of the initial design to maximise the benefits
derived and to control costs.
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