Popularity Trends for a site or a site collection will show aggregate hits and unique user counts per day and per month:
- As a SharePoint admin, site admin, or site collection admin, navigate to a site or site collection for which you wish to view trends.
- Click Settings (gear icon), and then select Site settings. If Site settings isn't displayed, click Site information, and then click View all site settings.
- If you are viewing a site, click Popularity Trends under Site Administration. If you are viewing a site collection, click Popularity and Search Reports under Site Collection Administration:
- Click Usage under Usage Reports.
- Click Open to download and open the report. The report is formatted as a Microsoft Excel worksheet.