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AUTHOR FAVORITES
Bassets & Beyond Frosties
Brandhouse
For a children’s brand that has many variants, this creates an entire magical
kingdom in which the sweets become the backdrop for our hero’s adventures.
The sheer crafting and imagination that has gone into this vast range is
astounding, and it is perfect for an audience of children who love to get lost in
their own imagined worlds.
Jif Lemon Juice
Bill Pugh
A classic that has inspired generations of designers,
it’s a blissfully simple structural idea that works
brilliantly, is unmistakably unique, and conveys
everything you need to know about the product.
It even has a lemon texture, and the fact that you
squeeze it to get the product out is inspired.
Take something traditionally quite
embarrassing, wrap it in a humorous
and witty idea, and you’d almost
buy it anyway! It’s all about what’s
unsaid and, as a result, it rewards the
consumer with a smile.
Wart Remover
Lippa Pearce
This broke the mold—literally and metaphorically—in
terms of album art by creating a truly packaged design.
Pastiching prescription drugs using the blister pack CDs
is every student project’s dream, but it had never been
done before and has now become iconic. The idea came
from the concept of music as a prescribed drug, narcotic
and raw, and set the standard for medical-themed
artwork thenceforth.
Spiritualized
Ladies and Gentlemen, We are Floating in Space
Mark Farrow
(Ray) Text
Job: 05-11966 Title: RP-Really Good Packaging Explained
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