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pr o d u c t Beautao Skincare
de s i g n F i r m Miller Creative LLC
lo c at i o n Lakewood, NJ
cl i e n t Dermapeutics Corp.
B e
Again, the Victorian–silhouette ornament style is scattered across design
at the moment, but this has more virtue, with its botanical ingredients. The
riot of colors, so confidently used, takes it up a level and instantly makes
this fun, impactful, and modern. The simple white label which contains the
information holds the range together simply and cleanly. The overall effect
is a punchy and beautiful range.
r W
Brand wallpaper, or the silhouetted pattern aesthetic, has been used so
broadly of late that it can almost be considered a visual cliché. Yet here, it
still works. I think it’s the combination of brash colors that helps carry this
off. Imagine this in a drugstore. The gable-top bag and the specialty store/
spa/salon graphic sensibilities both work hard as meaningful differentia-
tors from the other skin-care products in the mass class of trade.
s W
The bold color combinations really make these packages special. The high-
contrast, flourishy, organic illustrations are fun, while the asymmetrical
layout gives the packages an edge. I was somewhat disappointed to
see a screened back flourish repeated on the right side—balancing the
design—as I felt it was more powerful off-kilter and in bolder color. I would
love to take away the oval before the Beautao brand; it feels like a blemish.
Overall, this is a striking package system.
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r W
I often am concerned by design elements so strong that
they detract from the unified brand impression. The
dominant black banner literally cuts this package in half.
However, this overbearing element is nicely offset with
the interesting colors, beautiful floral cues, and images of
brand origin. Again, I like breaking the branding rules with
the differing icons modifying the logo. I like the thin labels
that wrap around the bottom of the bottle caps and draw
your eye downward and away from the black brand banner.
pr o d u c t THERE Bath Luxuries
de s i g n F i r m PhilippeBecker
lo c at io n San Francisco, CA
cl i e n t Cost Plus World Market
m k
I am intrigued by the use of dark banding and white graph-
ics with customized cultural icons; these elements function
beautifully as the entry point to wherever “THERE” is. The
subtle secondary line supports this appropriately indefinite
personality. The architectural format of the color band (with
a well-designed typographic format) and the vertical photo-
graphic imagery nicely enhance the story of a richly fragrant
and culturally transporting line of products. The cap labels
add a nice detail to the narrative.
s W
The “THERE” logo works nicely as the navigation point to
wherever “there” is. These packages tell a distinct story for
each of the fragrances while managing to work well as a
system. The intense, unified color of the toned photographic
images help the labels to flow and not look disjointed
even though they are compartmentalized. The dark brown
tempers and balances the bright colors, which could have
looked too sweet-smelling and cheap.
pr o d u c t THERE Bath Luxuries Family
de s i g n F i r m PhilippeBecker
lo c at i o n San Francisco, CA
cl i e n t Cost Plus World Market
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pr o d u c t No Frizz
de s i g n F i r m Wolff Olins
lo c at i o n New York, NY
cl i e n t Living Proof
B e
Three things really work on this design: Firstly, the original
and striking structure. I can’t envisage how the lids open,
but they break the mold, so to speak, giving the brand a
unique and innovative feel. Secondly, that lovely logo—such
a simple idea, confi dently left to do its work uncluttered
by the utilitarian and clear subsidiary copy—using a serif
typeface to buck the slightly soulless, modern typographic
solutions that usually adorn this category. And lastly, the
unusual warm concrete color, which—again—stands out in
a category that is prolifi c with intense, saturated colors. It’s
almost architectural in its overall feel, brilliantly suitable for
its purpose, and makes a strong statement on shelf.
m k
The grammatical style of this design is well conceived and
well executed. The structures are distinctive. The color
system and the lowercase body text make perfect sense and
build this brand’s character. The positioning of “Living Proof”
smartly represents authorship. An example of discipline and
restraint. A real success story.
s W
The sensual forms, matte fi nish, and gentle curves are
beautiful. As the product line grows, the horizontal division
of color lining up between the packages will have a strong,
elegant impact at retail. The serif typeface gives these
modern shapes a warmth and approachability unique within
this product category.
pr o d u c t DOLCE & GABBANA the one
de s i g n F i r m NiCE LTD
lo c at io n New York, NY
cl i e n t Procter&Gamble
B e
Trust D&G to produce an opulent, classic perfume bottle
that is refreshingly simple in the category. It’s certainly
luxurious and has a timeless quality through that strong,
minimal structure, with no expense spared on the fi nish.
m k
Gold represents wealth, beauty, and purchasing power.
Perhaps the divas who buy this stunning gold structure
believe they will absorb its magic. It certainly looks like it’s
worth its weight.
s W
This package becomes a touchstone in a woman’s purse.
The cool, smooth surfaces, the sharp corners and debossed
branding make you want to hold it in your hand and feel the
weight like a gold bullion. This package defi nitely lives up to
the elegance of the Dolce & Gabbana brand.
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pr o d u c t Spiezia Organics Body Care
de s i g n F i r m jkr
lo c at i o n London, England
cl i e n t Spiezia Organics
r W
The interplay between the sculpted carton structure and the graphic icon
is what makes this identity noteworthy. The deep die-cut depressions at
both top and bottom of the carton seem to highlight the branding area as
if it were onstage. I, too, like the bottle label with its drop-like shape, but
I am curious about the choice of the deep green glass color. This seems
out of place with the soothing, silvery blues and whites of the outer carton.
I’m also concerned that the versioning does not immediately differentiate
between the product offerings. Still, the carton structure and icon drive
appropriate attention for this brand.
s W
This is a case where the form carries the design. The green matte glass
bottle and the interesting water-drop-shaped label work well together;
it feels like the sea. I wonder if it needed the outer package? The
paperboard package is an interesting form as well, but it’s not as elegant
as the bottle itself.
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B e
Simple and strong, the elegant choice of typeface and subtle color palette
all combine to create a monolithic range that’s clear and consistent, and
the stacked logo takes a traditional typeface and creates a modern feel.
m k
I love Bodoni and I am certain that Giambattista Bodoni would have loved
this enormously successful application of his elegant typeface. The sheer
simplicity of both the clear tube with the graduated-color letters and the
beautiful drop-out letters on the colored box is what makes this classic
design feel so desirable.
s W
This package isn’t breaking any new ground in the salon packaging
category, but Neil George still manages to be distinctive, with its use of
gradient color palette and the large brand name in an always-lovely Bodoni.
It’s too bad they didn’t have more faith in the consumer’s ability to read the
brand name broken apart, that they felt the need to repeat it underneath. I
suspect this may have been a client request?
pr o d u c t Neil George Salon Hair Care Products
de s i g n F i r m meat and potatoes, inc.
lo c at i o n Burbank, CA
cl i e n t Neil George Salon
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