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r W
The clean lines, half-moon die cut, and crisp product
presentation speak well of this brand’s unique experience—
fresh-grown herbs without the dirt! The side- and back-
panel architecture is just as effective. Bold color blocks,
organized type, and descriptive photos tell the brand story
without words. A visualist’s delight!
S W
I can’t help but think, “if only the Chia pet had such a lovely
package.” The clean white surface is striking and allows the
herbs to take center stage.
pr o d u c t Aerogarden 3
de S i g n F i r M EBD
lo c at io n Denver, CO
cl i e n t Aerogrow
B e
It’s a bold move to go black and white in a category
dominated by splashes of intense color. It gives it a more
premium feel, a little dirty perhaps, but this modern
photographic route is brought into freshness by the swath
of vibrant color at the bottom that differentiates and
livens up this rather sophisticated range. Having all the
ingredients on the front is also a brave move, but it builds
on the brand idea confi dently, and the almost editorial feel
links this range together.
M k
I’m trying to fi gure out what exactly about this design
articulates Attitude, but it defi nitely does. (I visualize
a design studio with Patti LaBelle’s
New Attitude
reverberating—hey, maybe a great idea for a commercial!)
From head to toe, the black bottle caps, the posture of each
structure, the typographic story and hierarchy–uppercase,
bold, fl ush-left–the environmental signs, the black-and-
white duotone graphics and then the splash of color–
defi nitely a bold assertiveness that is a force to compete
with. A for Attitude.
pr o d u c t Attitude Packaging
de S i g n F i r M lg2boutique
lo c at i o n Montreal, Canada
cl i e n t Bio Spectra
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HOME & GARDEN
M k
A design solution that captures the essence of these twentieth-century
design pioneers, who were known for using new materials and creating
vibrant textiles to develop inexpensive furniture. This economical
paperboard box with two-color screened graphics and structural opening
speaks to their sensibilities. The die-cut window serves not only to reveal
the enclosed product and contribute to the color story, but the white
background and the signature below nicely frame the work of the designer.
I like that the box is opened from the bottom and that the underside tells
the narrative.
S W
Of course I love the work of Lucienne and Robin Day, so I was particularly
interested in this packaging. I think the designers handled the design with
restraint, letting the die-cut hole do most of the selling. The opaque white
screen print has a nice, flat, tactile quality on the corrugate. The biography
and portrait on opposing flaps add to the experience of opening the box.
pr o d u c t Lucienne & Robin Day Re-issued Classics
de S i g n F i r M Aloof
lo c at i o n Lewes, England
cl i e n t twentytwentyone
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HOME & GARDEN
pr o d u c t
Method Dish Soap
de S i g n F i r M Method / Amcor (collaboration)
lo c at i o n Manchester, MI
cl i e n t Method
B e
The elegant structures, minimal graphics, and slick,
considered design are a winner once more.
M k
If asked to structurally communicate fluidity, this PET
bottle design would do it. The perfect marriage of cap
and bottle completes this streamlined elegance. A prime
example of the outstanding results that occur when design,
engineering, and manufacturing collaborate.
r W
The designer’s favorite! How many times have you referred
this brand to your clients as one of their perceptual
mentors? How many mood boards does this show up on?
In the early days, Method’s inverted packages had some
messy issues with their closures. No measure of beautiful
package design will compensate for leaking soap. Great
packaging is not great unless it achieves every one of its
basic functions, like dispensing the product. As far as I
know, all of those issues have now been resolved. What I
find most interesting about this newest streamlined, fluid
design is how functional it is. In real use, I am surprised
to find how well it fits my hand, how it does not slip out of
soapy hands, and how it allows me to deliver just the right
amount of soap directly to where I want it. Form following
function with an elegant result—what a concept!
S W
Method does it again, only better: It doesn’t leak! This brand
is defined by custom bottle shapes and elegantly minimal
branding. I love how the streamlined over-cap continues the
lines of the bottle; this must have been tricky.
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M k
The product name symbolizes the traditional perception of the perfect suburban
lifestyle. Therefore, the success of this solution is the imaginary value immediately
evoked by this well-designed identity. Perfectly positioned as an arched entry gate
for the brush, the design has just the right amount of formality, with colors that
exude charm.
r W
The beauty of this identity lies in its name and branded icon. Sure, the information
is well organized. The colors and striped and dotted textures add interest and
value. And the back panel is self-explanatory. However, it’s linking this brand to
an all-American icon of home that makes it work. Great brands use all of their
attributes in concert with each other: brand name supports the graphics; graphics
support the structure; all of these elements support the experience. This is a good
example of that practice put to use.
S W
Who doesn’t love a freshly painted white picket fence? And this identity and
package capture all the charm and serenity that a white picket fence represents.
I can almost hear the birds chirping and the kids playing. The way the information
is laid out on the front and back is clear and uncluttered; it has just enough
design sensibility to look thoughtful but not overworked. The choice of the blue
color against the dark bristles is appealing and would have nice impact when
merchandised.
pr o d u c t White Picket Paint Brushes
de S i g n F i r M Mig Reyes
lo c at i o n Wheaton, IL
cl i e n t White Picket
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