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HOME & GARDEN
pr o d u c t
Method O-Mop Refill
de S i g n F i r M Method / Amcor (collaboration)
lo c at i o n Manchester, MI
cl i e n t Method
B e
Method strikes again with yet another stunning
structure—so innovative, slick, refined, and different—
allowing the product color and clarity to be the hero,
and keeping the graphic-design elements minimal and
unobtrusive. Cracking!
M k
Not only is the graphic structure of this bottle design
stunning, it becomes another instant icon for a brand with
a long line of iconic forms. Everything about this feels right,
and I imagine this feels great to hold. I imagine that the
product is proud to be in this bottle. When a PET bottle is
this well designed, I can’t envision why a consumer would
want to discard it. Kudos.
r W
Form following function, this shape allows you to grip and
squeeze the liquid into the O-mop reservoir. The graphics
are direct and functional. Cushioning the label within the
bottle’s deep central depression focuses your attention on
it while keeping it nice and clean on the shelf—nothing can
scratch it up or get it dirty. There is nothing at all special
about the aperture, but then again, a custom cap might have
been just window-dressing. All in all, it’s what we’ve come
to expect from a brand that embraces design as its primary
consumer benefit.
S W
Method has done an amazing job, rising to the top (at least
visually) in the cleaning-products category. They have
consistently done this due in large part to the packaging.
And this is another instance of a very simple product
that manages to stand apart yet clearly communicate its
attributes. And functionality was not without thought—
the bottle is easy to hold in one hand even if it’s wet.
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M k
An entirely appropriate structure for its immediate
communication value. The stitched-seam closure and
simple, illustrated labeling with garden tools set on the
vegetation or textural background communicate the hand
craft of plant care. This personality is built further by the
no-frills branding and copy which complete the message
of a product that is humble, unpretentious, and clearly
environmentally focused.
r W
Here is an identity that I would not be surprised to fi nd in
an artisan-foods grocery store. The organic paper stock is
matched by the hand-drawn graphics and sans serif type.
The gusset-bottom bag is a nice distinction from traditional
fertilizer’s fl at, lay-down bags. Although this lacks the
visual impact of the competitive category, I still believe that
it will stand out from the screaming crowd. As natural and
understated as compost should be.
pr o d u c t Fertilizer Compost
de S i g n F i r M Blok Design
lo c at io n Mexico DF, Mexico
cl i e n t ICC
r W
Bravo to the in-house creative team for successfully
convincing the boss that a simple, clean design aesthetic
would engage their consumers. (Why should the
consultancies have all the fun!?) While the slightly stylized
logo and synthesized brand messaging support a simple,
intuitive brand message, I’m missing the “green” message
that the brand apparently stands for. Still, it’s another good
example of knowing when to stop. Anything more would
have overburdened this design.
S W
This is a simple labeling solution, done well. The strength
of the Preserve type choice and strong color blocking make
the system hang together. No matter what shape label, the
bowls and colander are particularly challenging. It has just
enough detail to make it interesting and fun—not generic,
but not cluttered. It would have been a nice detail, but
admittedly more expensive, to see the fl ower petals diecut
to let the product color show through.
pr o d u c t Preserve Kitchen
de S i g n F i r M In-House Design Department
lo c at i o n Waltham, MA
cl i e n t Preserve by Recycline
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HOME & GARDEN
B e
Simple idea? √ ... Elegant solution? √... Utterly relevant? √....
Yep, Turner Duckworth whips off another lovely solution in
a category usually highly cluttered and ill-considered. It’s
direct, easy to decode, and builds strong consistency across
the range. Lovely.
M k
So unconventional! These symbols of dissected grass with
a reveal of earth below the surface are completely original.
The black typography with a few call-outs of product
specifi cations is straightforward and uncomplicated. The
little bits of dirt and the football add a lighthearted approach
so needed in this category. The grass is a great example of
how symbols are charged with inherent meaning.
r W
The heart and cross symbols work so well in designating
the specifi c use for each of these grass seeds that I wish
this iconic system would work just as well for the fast-
growing family grass. However, I did not immediately
recognize the sphere as a ball, nor did I connect it back
to families. When you embrace a strategy like this, you
have to ensure it will work for all current and future brand
proliferations. I’m not sure that this design system does.
Regardless, it is yet another thought-provoking and elegant
design strategy from our friends at Turner Duckworth.
S W
This is a great solution to an often-mundane, always-
confusing product. The use of icons made from turf
to distinguish between the variety of seeds is at once
informative, humorous, and graphically strong. The
information hierarchy is clear and doesn’t look cluttered,
even with all the mandatory industry icons. The products
should stand out in a big box store environment and might
even make buying lawn-care products fun.
pr o d u c t Lawnseed
de S i g n F i r M Turner Duckworth
lo c at io n London, England and San Francisco, CA
cl i e n t Homebase, Ltd.
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M k
The architecture of this design is well structured and
builds nicely to a crescendo that features the product.
There is an immediate attraction to the extremely close,
textural, vibrant green-leaf background that initially sets
the tone. Element by element, from top to bottom, the
graphic bands communicate in a clear, organized layout
with colors and imagery giving a sense of something that is
full of life. A well-conceived experience that would create
great shelf impact.
r W
The living green background and the inset floral photo
are welcome emotional touches in this product feature—
driven category. The contrasting color bands also quickly
differentiate products and create a unifying staging area
for all product information. The product photography
smartly steers away from the artificial setup common to
product catalogs and instead uses natural light in a real
environment, giving this brand a true sense of place.
pr o d u c t Nortene Garden Products Range Rebrand
de S i g n F i r M HTDL
lo c at i o n Henley in Arden, England
cl i e n t Solus Garden & Leisure
M k
Substance of imagery, when used effectively, says it all,
and the consumer can practically feel the glow of the lights
and the aura of the environment. I would imagine that the
emotional message of “ambient” helped to perfectly craft
the design direction. I am drawn to this design like a moth
(pun intended). The black band serves this graphic format
well as it allows the lighting to shine, and the crisp, well-
balanced typography speaks to a high-quality product.
r W
Having appreciated the design aesthetic of the other
Nortene products, I’m surprised that this line of garden
lighting does not follow some of the branded graphic
architecture. Where is the living green? Where is the
color system? Why the heavy black banner? Somehow the
floral inset does not seem quite as relevant here. Still,
considering the heavy-handedness of the competitive
category, this is perhaps more effective than the norm.
It’s a shame, however, that more of the garden-equipment
architecture could not be leveraged.
pr o d u c t Nortene Garden Products Solar Lighting
de S i g n F i r M HTDL
lo c at i o n Henley in Arden, England
cl i e n t Solus Garden & Leisure
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