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M k
This is a winner—a definite impulse purchase for me! There is something
about the all-over pattern of ferns and growth and the color contrasts
that are particularly alluring. Whoever thought plant food could
look so desirable?
r W
The compost brand architecture is nicely carried over to the liquid plant
food. The controlled brand block, all-cap and all-lowercase font family, and
living green background texture all provide a fervent experience. Caution
your little ones; this almost looks good enough for human consumption!
S W
This package has brand authority—as a consumer, I believe this is a re-
searched and tested product and that it would do the job well. Sometimes
when products of this kind—based on chemistry and science—are overly
designed, they can appear to be all about marketing flash and very little
about performance. R-Earth does an excellent job of bridging both
through the technical-feeling logotype and the clean, center-stacked, sans
serif font.
pr o d u c t R~Earth Plant Food
de S i g n F i r M Blok Design
lo c at i o n Mexico DF, Mexico
cl i e n t ICC
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M k
The highly animated quality of this Karim Rashid product rests perfectly
within the progressive personality of the blister packaging. It’s fitting
that there are no sharp edges and that the graphics and type are simple
yet descriptive. Perhaps it’s the influence of Japanese animation, but
yes, Sharon, I see the wide-open mouth and the nose pointing up on this
screaming blob, too!
r W
There is much to like about this simple, clean design. The “sliced” logo
makes the otherwise nondescript brand mark more proprietary. Karim’s
signature adds a nice human touch—designer as brand! The vibrant colors
contrast and yet complement the bright product color. The magenta violator
is a little harsh, however, both violating and perhaps detracting from the
overall look and feel. I’m not as big of a fan of the clamshell structure. All
too often, you need a tool to “slice” this kind of package open. Perhaps a
back-panel perforation would allow easy access to the product to complete
the simple and intuitive brand experience.
S W
The soft oval shape of the package is a nice platform for the sculptural
peeler. I just wish this didn’t utilize a clamshell package; it can turn
what could be a pleasant experience—opening something new—into a
frustrating brand experience. The sliced-off logotype gives a word picture
that is really smart: simple, yet strong. Does anyone else see an alien in
this peeler shape?
pr o d u c t Slice Kitchen Tools
de S i g n F i r M Liquid Agency
lo c at i o n San Jose, CA
cl i e n t Slice
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M k
I really enjoy this endearingly playful concept of a civilized
serving of quality food for wild birds. The kraft bag is
the logical choice for nature. The yellow highlight of the
server’s beak effectively directs attention. The attention to
detail in the layout, type kerning, and overall architecture,
along with the clear color-coding, adds to the appeal.
r W
How much fun is this? A whimsical borrowing of the
artisan-foods aesthetic gives this product a premium look
and feel. The flat four-color printing and brown bag speak
to sustainability, a key concern, I’d imagine, of bird lovers
worldwide. I specifically like the in-your-face good/better/
best product designators. I’d be curious to learn the sales
and margins of each. Are there enough bird enthusiasts
to warrant a three-tiered brand offering? If so, this
architecture does a nice job of adding personality to a dire
and emotionless category.
pr o d u c t Brown’s Birdseed
de S i g n F i r M Stephan and Herr
lo c at io n Marietta, PA
cl i e n t F. M. Brown’s Sons
r W
The flowing graphic and warm color palette evoke the
product’s core benefit. The descriptive product photo and
circular, inset images all visually communicate the brand’s
many uses. I am attracted to how the graphics wrap around
the side panels, further engaging consumers with more
end-benefit visuals to help close the sale.
pr o d u c t InSinkErator Hot Water Dispensers
de S i g n F i r M Design North
lo c at i o n Racine, WI
cl i e n t InSinkErator
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There is a trend for silhouetted Victorian-style wallpaper
at the moment—Cowshed, Liberties, etc.—which certainly
looks elegant and refined. This simple color palette elevates
these to adorn any bathroom with style.
M k
There is an unmistakable style to these packaging designs.
The bold graphics and repeating patterns, perhaps inspired
by the sophisticated interior-design patterns of another era,
are an oasis in a sea of uninspired personal-care products.
Such a wonderfully fashionable attire for stock bottles! The
elegant typography is meticulously formatted, from the
brand identity and detailed monogram to the body copy. The
vertical orientation is a surprisingly fresh contrast. The bar
code becomes an aesthetic element that adds interest to
the overall design.
pr o d u c t Daub & Bauble
de S i g n F i r M Wink
lo c at io n Minneapolis, MN
cl i e n t Daub & Bauble
r W
Here’s an interesting brand name—not quite sure if these
are family names or contrived. The graphics are equally a
bit quirky, marrying the ultra-simple, sometimes one-color
texture with the brand block. Again, here is a paragraph of
type that few will read and perhaps fewer will care about.
Wouldn’t it be nice if the brand label could be peeled off
so as to leave a nonbranded message in the bath? Still, a
nice piece of work, bringing Victoriana into the twenty-first
century.
S W
May I have all of these, please? This strong identity and
mark feel modern and at the same time communicate a
history, which is appropriate with the vintage wallpaper
patterns. The ornate ampersand and serif font are a
refreshing change from all the sans serif type prevalent in
current luxury products. Restricting all the copy and the
UPC to the one face is amazing and actually looks as good
as the beautiful wallpaper. Nice work.
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