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pr o d u c t
Method Body Marine Naturals Body Wash
de s i g n F i r m Method/Amcor (collaboration)
lo c at i o n Manchester, MI
cl i e n t Method
B e
Great structure here, almost like a droplet of water poised
to drop, holding on to that simple cap that crowns the struc-
ture elegantly. This design allows the color of the product
to be the hero, with its simple branding unit that sits neatly
in the middle, minimally containing all the information
needed. A little idea in the die-cutting rescues it from being
a bit dull.
m k
An impressive extension to the wide array of stunningly
individualistic structures within this brand. What makes
this structural design work so beautifully is that, with its
restrained simplicity and fluidly slow curves, the experience
is visceral and visually sensory. I am sure the bottle feels
great to hold. The graphics don’t completely complement
the form, however, the overall presence feels clean, fresh-
smelling, and inviting. Well done.
r W
I have been watching this design-driven brand evolve and
wondering how its minimalist graphic design architecture
would adapt to the increasing demands of differentiating
the many products within this mega-brand. I’m happy to
see that a distinctive and proprietary structure still leads
the way. The graphics are more involved but still true to the
Method brand. Keep it growing!
s W
This lovely bottle shape feels like Man Ray’s photo of the
nude, Le Violon d’Ingres, with its elegant curves. How perfect
for a body wash! The pale color of the product doesn’t com-
municate an overly strong scent; darker colors might have
looked cheap.
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This structure lives up to expectations—with a name
like that, it would have been a crime not to—and the
clear acrylic with color on the inside gives it a luxurious
translucency. The graphics seem a little like an
afterthought, but at least they are applied minimally,
allowing the form to soak up the limelight.
m k
A sensuous form. The typographic design falls short of
completing the brand essence, but we can excuse this
since the physical structure has such a graceful and
understated elegance.
s W
This luxurious jar with its beautiful shape and luminescent
color reminds me of vintage beauty products that were
designed to be displayed on a pretty vanity. I would have
liked the branding and product message to be even more
minimal on the jar, maybe relegated to the bottom surface,
but alas, branding needs to be seen. A girl can dream,
can’t she? The Skin Science type choice—or maybe it’s the
setting on a curve—looks awkward and stiff, detracting
from the smooth slope of the lid.
pr o d u c t April Rain Skin Science
de s i g n F i r m ImagineDesign
lo c at i o n Gainesville, VA
cl i e n t April Rain Skin Science
pr o d u c t M2 Packaging
de s i g n F i r m Version-X Design
lo c at i o n Burbank, CA
cl i e n t M2
m k
Good-looking is what these set-up box structures con-
vey—which is an exacting message for a discriminating
consumer. The steely colors are high-tech fashion. The
beauty and simplicity of the matte black combined with
the metallic-blue-and-silver-foil brand identity beautifully
complement the product photography. First impressions are
important, and this line was well worth its investment: The
design delivers a great first impression.
r W
The technical brand name and authoritative identity give
these products a professional appeal. This elegant product-
as-hero visual strategy requires, of course, that the product
design is exceptional, and these products are somewhat or-
dinary. Still, the architectural pack shape, with its elongated
opening and iconic brand story on its inside lid, sets up an
effective product presentation. The graphite-and-metallic
color palette is right on trend, even if the typeface is just a
bit expected. Can’t wait to see what M3 will bring.
s W
These packages would make me think I’ve made a wise
investment. These are THE TOOLS. The structure of the
boxes feels sturdy, strong, and authoritative—and that
impression is transferred to the product. The packages are
very masculine, due to the color and the logotype, but when
buying a tool—whether it’s for my hair or my car—I’m much
more comfortable if it leans to the masculine instead of
the feminine.
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pr o d u c t Sanitas Skin Care Line
de s i g n F i r m Hatch Design
lo c at io n San Francisco, CA
cl i e n t Sanitas
B e
Another minimal, minimal cosmetic packaging solution
where the structure and graphics combine in their stark
simplicity to create a slick, utilitarian look. The structure
is beautifully streamlined and unfussy, helping make it
look luxurious and slightly masculine. The graphics clearly
help with range differentiation with a simple but effective
two-box system—one for the branding, the other for the
item description—simple enough to carry a large palette
of colors for the variants. The colors themselves sit in
harmony with the unique matte, metallic substrate color
and feel clean and refreshing.
m k
What this design has going for it is its modern, geometric
architecture. The two squares—one being a tint of the
other—indirectly convey change, an appropriate message
for a skin-care line. With its elimination of fussy details, a
decorator color palette, and carefully positioned type, this
design beckons to the consumer looking for a product with
high style and classic sensibilities.
r W
Owning a brand color is normally an important objective.
This identity is so simply strong that it lets this
complementary palette of brand colors work for it. When
an identity is this stripped back, it needs to walk a fine line
between clean and stark, between engaging and ascetic.
This clean and engaging identity strides that fine line with a
bold yet approachable confidence.
s W
Lovely. I would try this; I’d perk up seeing these first
thing in the morning (and that isn’t an easy task). It looks
authoritative, clean, and healthy. I love the color palette with
the warmer silver metallic.
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The iconic butterfly symbol certainly grabs your attention
with its slightly surreal nature. I’m not entirely sure what it
is intended to portray, but it’s certainly different. Its depth
and richness draw you in, and it’s very feminine, which
draws me to the point that I am not sure whether it would
appeal to a male audience. For me, the two should have
been treated differently. The stacked information works well
across the range, it’s clear and concise, and the deep color
inside is an indulgent finish.
r W
Talk about your latent power of symbols! Rorschach and
his ink blots would have a field day with this one. The
butterfly is a visual and visceral vampire that aggressively
grabs your attention and will not let go. It exudes sexuality,
working quite well for the feminine skew. I’m not at all
sure if it effectively evokes “Masculine Performance”,
but who cares? It most certainly gets its message across.
The organization of type, the balance of visual elements,
the colored carton interior with the playful sayings on the
opening tab all support the icon and work quite well. Not
that I need it but, ummmm, where do they sell this stuff??
pr o d u c t Sprunk-Jansen
de s i g n F i r m Ping-Pong Design
lo c at i o n Rotterdam, The Netherlands
cl i e n t Sprunk-Jansen
B e
As a window of communication, the butterfly works
elegantly across a wide range of products. I particularly like
the blue one; with its lines and rich color, it really draws
your eye in to the center of the pack. Dynamic and fresh.
m k
I find a peculiar eeriness to the form of this butterfly.
However, the vivid, bold form with captivating graphic
markings communicates a transitional, transporting
experience. The colorful creature is striking against the
white background, and the typographic style and hierarchy
speak to an efficacious product line. I like the little
messages on the inner tuck of the folding cartons. Perhaps
my perception of this insect is a cultural nuance, but if
the wings were softly curved, this design would feel more
approachable.
r W
It’s a pleasure to see how effectively this icon transforms
between product offerings. What is rawly sexual for the
male and female “performance” products works equally
well for these more natural skin-care remedies. The
background visual is mirrored on each side of the butterfly
icon, accurate to nature and at the same time strikingly
alluring. The contemporary color palette and organized type
are clear and authoritative. Overall, a most effective brand
identity architecture.
pr o d u c t Sprunk-Jansen
de s i g n F i r m Ping-Pong Design
lo c at i o n Rotterdam, The Netherlands
cl i e n t Sprunk-Jansen
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pr o d u c t Pretty Polly Skincare
de s i g n F i r m Brandhouse
lo c at i o n London, England
cl i e n t Pretty Polly
m k
I loved water ballet! Its beauty, grace, and harmony are flawlessly captured
here, not only in the symmetry and style of the swimmers but in the way
they seemingly float around the tubes. The sense that these images are
movie-screen captures is perfect. The varying viewpoints, technicolor
choices, and ‘50s-style ligature monogram greatly enhance this
pleasurable experience.
r W
What a beautiful reinvention and contemporization of a nostalgic
convention! Silver-screen glamour is brought back to vibrant life with
opulent photography and contemporary colors. The scripted flourish that
links the double “P” brand mark is nicely reflected in the supportive type
styles. Normally, I’m not a big fan of using multiple typefaces, but here
the script and sans serif faces effectively differentiate product form and
function.
This design was inspired by Busby
Berkeley’s 1930 choreography.
!!!
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