091 Mnemonic Device
A technique for making things easier to remember through patterns of letters or associations.
• Types of mnemonic devices include the following: first-letter, keyword, rhyme, and feature-name.
• First-Letter: The first letter of items to be recalled are used to form the first letters in a meaningful phrase, or combined to form an acronym.
• Keyword: A word that is similar to a word or phrase that is linked to a familiar bridging image.
• Rhyme: One or more words in a phrase are linked to other words through rhyming schemes.
• Feature-Name: A word that is related to one or more features that is linked to a familiar bridging image.
• Use mnemonic devices to increase memorability of logos, slogans, and rote facts. Favor concrete words and images to leverage familiar concepts.
See Also Recognition Over Recall • Serial Position Effects Stickiness • von Restorff Effect
