005 Aesthetic-Usability Effect

Aesthetic things are perceived to be easier to use than ugly things.

• Aesthetic things are often subjectively rated as easier to use, even when no usability advantage can be objectively measured.

• Aesthetic things are more effective at fostering positive attitudes than ugly things, making people more tolerant when problems are encountered.

• Aesthetic things are more likely to be tried, accepted, displayed, and repeatedly used than ugly things.

• Aspire to create aesthetically pleasing designs. It is more than ornamentation—it is an investment in user acceptance, forgiveness, and satisfaction.

See Also Attractiveness Bias • Cognitive Dissonance Form Follows Function • IKEA Effect

People display the HomeHero extinguisher on counters due to its striking aesthetic, making it more accessible in emergencies.