Author Favorites

Our Most Used Principles of Design

WILLIAM LIDWELL

002 80/20 Rule

006 Affordance

026 Confirmation Bias

038 Desire Line

052 Flexibility Trade-Offs

065 Hanlon’s Razor

078 KISS

114 Root Cause

122 Selection Bias

132 Sunk Cost Effect

KRITINA HOLDEN

019 Chunking

042 Errors

050 Fitts’ Law

054 Forgiveness

059 Garbage In-Garbage Out

066 Hick’s Law

086 Mapping

100 Performance vs. Preference

111 Recognition Over Recall

130 Storytelling

JILL BUTLER

011 Area Alignment

014 Back-of-the-Dresser

040 Dunning-Kruger Effect

051 Five Hat Racks

053 Flow

069 Highlighting

070 Horror Vacui

082 Legibility

088 Mental Model

126 Signal-to-Noise Ratio