149 Yellow Effects
A set of cognitive and behavioral effects triggered by exposure to the color yellow.
• Yellow is the most visible color to the eye, likely the result of an evolved sensitivity for detecting ripe fruit.
• When people eat a diet rich in fruits and vegetables, carotenoids give their skin a subtle, but detectable, yellow glow. This glow increases attractiveness.
• Yellow pills and chemicals are perceived to be stimulative and energetic.
• Yellow legal pads and yellow stickies may foster concentration and problem solving.
• Yellow clothes decrease attractiveness in both males and females more than any other color.
• Use yellow to grab attention, signal energy and potency, and promote problem solving. When attractiveness is key, generally avoid yellow apparel.
See Also Green Effects • Supernormal Stimulus • White Effects
