041 Entry Point
A point of physical or attentional entry that sets the emotional tone for subsequent interactions.
• Good entry points feature three elements: minimal barriers, points of prospect, and progressive lures.
• Barriers should not encumber entry points. Examples include highly trafficked parking lots, noisy displays, and salespeople standing at the doors.
• Entry points enable people to survey available options. Examples include entrances that provide a clear view of store layout, and web pages that provide orientation cues and visible navigation options.
• Progressive lures pull people through the entry point. Examples include jumplines in newspapers and compelling displays just beyond the entry of a store.
• Optimize entry points by reducing barriers, establishing clear points of prospect, and using progressive lures.
See Also Desire Lines • Prospect-Refuge • Wayfinding
