077 | Parallel Prototyping |
Simultaneously exploring multiple design ideas before selecting one approach
- Parallel prototyping can help teams from fixating on a design direction too early, improve the nature of design critiques, and lead to more effective design results.
- Designers quickly and independently create a divergent range of low-fidelity prototypes and then submit designs to testing by end users or to heuristic evaluation by experts.
- Evaluations help designers to thoughtfully consider how people react to individual elements of the design and which accomplish the project’s intended goals.
- The method shifts focus from the designer onto the design, promoting a safe environment where critiques are more engaging, less personal, and less stressful.
- The method promotes team collaboration and builds rapport, as designers will often merge and refine others’ concepts into their subsequent designs.
See alsoDesign Charette • Prototyping • Research Through Design
By simultaneously designing and testing multiple approaches, there is a better chance that the final design will represent the best qualities of all design options.
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