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Thematic Networks

A step-by-step process to identify, organize, and connect common themes in qualitative data

  • Systematically breaking down texts into patterns, themes, and relationships helps to synthesize qualitative information into actionable design insight.
  • Three classes of themes summarize and organize information into a web-like illustration to communicate findings with stakeholders:
    1. Basic themes come directly from textual data, considered within the context of other basic themes to flesh out a fuller story.
    2. Organizing themes separate basic themes into clusters of similar issues, collectively forming a higher order premise as an argument, position, or assertion.
    3. Global themes distill the overarching point of the text into a single statement, articulating the deeper meaning and complexity of the data.
  • Thematic networks help make sense of rich, textual data collected from methods such as diary studies, directed storytelling, or interviews.

See alsoAffinity Diagramming • Content Analysis • Exploratory Research

Thematic network analysis provides a methodology that can help researchers work through the challenges of analyzing textual data using a formulaic, step-by-step methodology.

Basic Themes how moms show love Organizing Themes way of reconnecting with kids Cooking is a form of bonding. Nutrition is emotional. sense of accomplishment Global Themes Cooking is a measure of motherhood. intrinsic motivation to cook conflict about how time is spent more decisions to make more work to do gender inequity in home never-ending decision making standards for quality ingredients guarantee of nutrition purchasing groceries Cooking as control Cooking is a domestic chore. biological urge to nourish peace of mind defines motherhood desire to nurture and nourish
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