031 | Crowdsourcing |
Voluntary completion of tasks or micro-projects by an undefined, large group of people
- Crowdsourcing brings together users and testers to evaluate prototypes and submit potential solutions to problems.
- Micro-tasks are accessed via a common platform that can be completed by volunteers within seconds or minutes.
- Participants receive monetary (a micropayment) or nonmonetary (reputation points) compensation.
- Design straightforward, uncomplicated tasks to get the most volunteers to participate.
- Include questions that have a bona-fide answer as part of the task to prevent volunteers from “gaming” the system by entering nonsense responses.
- Devise tasks so that completing them correctly and in good faith requires as much or even less work than entering random, invalid responses.
- Consider triangulation with other methods to increase confidence of research outcomes.
See alsoAutomated Remote Research • Photo Studies • Triangulation
Using crowdsourcing, frog’s frogMob invites people from all over the world to upload their photographs of interesting trends to inform and inspire designers.
Courtesy of frog design inc.
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