005 | Automated Remote Research |
Using web-based tools to reveal statistically relevant data for usability enhancements
- Automated remote research enables design teams to leverage web-based tools to collect statistically significant information about what people are doing on your website or web application.
- Focus is on planning the appropriate strategy for the study, accurately selecting the right automated remote research tools, and configuring the logistics.
- Automated research tools can help researchers understand usability issues such as length of time and performance on task, common click paths, and trouble spots.
- It should be used with qualitative research methods that provide insight into why site visitors behave the way they do.
- Quantitative data can be triangulated with observed behavioral data to decide which enhancements to make.
- There are a growing number of web-based research tools available that are both quantitative and qualitative.
See alsoCrowdsourcing • Experiments • Remote Moderated Research
This is a framework of different types of remote research tools and applications. Automated remote methods are shown toward the bottom half of the diagram.
Courtesy of Nate Bolt, CEO, Bolt | Peters User Experience
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