007 | Behavioral Design |
The intentional use of design to influence people’s behavior, translating insights from different disciplines into design techniques applicable to interfaces, products, services, and environments
- Behavioral design involves a multidisciplinary approach, drawing on knowledge and models from other fields relating to how people think and act, and applying those insights in design.
- There are some useful cross-domain, cross-disciplinary concepts to frame our thinking about how to influence behavior through design, such as enabling (making a certain behavior easier for someone to do), motivating (trying to get someone to want to perform or not perform a particular behavior), and constraining (making an undesired behavior harder to do).
- The Design with Intent toolkit illustrated here provides a “pattern library” for brainstorming, exploring problem-solution spaces, and classifying existing ideas, drawing on examples and insights from different disciplines.
Contributed by Dan Lockton
See alsoBehavioral Mapping • Design Ethnography • Unobtrusive Measures
The Design with Intent toolkit groups 101 design patterns, through eight lenses, for influencing behavior, drawn from a variety of disciplinary perspectives.
Courtesy of Dan Lockton
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