100 | Speed Dating |
The rapid review of multiple design concepts by multiple users in quick succession
- Speed dating introduces people to design ideas via storyboards and simulated environments before expensive technical prototypes are built by using the following process:
- – Conduct contextual field research via methods such as interviews, role-playing, artifact analysis, directed storytelling, diary studies, and cultural probes.
- – Create storyboards to elicit an emotional, empathic reaction to relatable characters in convincing scenarios, based on the needs uncovered by research.
- – “Speed date” storyboards to a group of people followed by focus questions to help design teams understand what is in the users’ minds.
- – Articulate misunderstandings, refine scenarios, and consider new design opportunities based on user rankings of needs and effectiveness.
- – Construct a simulated environment to allow people to act out a role from the revised scenarios, observing how users deal with specific problems in context.
See alsoExperience Prototyping • Scenarios • Storyboards
Speed dating allows for structured engagements across multiple scenarios, creating new understanding about potential design opportunities to consider and problem areas that should be avoided.
Courtesy of Will Odom
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