A customer-centered process that makes designer workflow concrete, explicit, and sharable
Designers intuitively understand the leap from customer-centered data to a sound design direction, but to non-designers this process can seem “fuzzy” or “magic.”
Recommended steps to make design work more predictable and inclusive of non-designers include:
– Contextual Inquiry to understand the customer
– Interpretation Sessions for each customer interview
– Work Models and Affinity Diagrams to represent the complex systems of work
– Visioning and Storyboarding to generate concepts to support the customer’s work
– User Environment Design to document natural flow of the customer’s work
– Paper Mock-ups to get feedback from customers before coding and implementation
The process can reduce the time it takes to move through customer-centered design challenges.
Contextual design is a customer-centered process that begins with data from contextual inquiry, intended to help with transitions between common steps of the design process.