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Stakeholder Maps

A visual representation of key constituents of a design project

  • Stakeholder maps provide a visual reference point for the design team, setting the stage for user-centered research and design development.
  • Include people who will benefit from the project, those who hold power, those who may be adversely affected, and even those who may sabotage designed outcomes.
  • Stakeholders can be identified by general roles (e.g., nurses), specific roles (e.g., chief of surgery), or by actual people (e.g., Linda, resident physician).
  • From an initial sketch or list using whiteboards, cards, or paper, the map evolves into a structure with hierarchy and key relationships between roles or people.
  • Stakeholder maps can take on a variety of forms, with a mix of text, photos, and graphics and use of scale, line, and proximity to express relationships.

See alsoStakeholder WalkthroughTerritory Maps

This is a stakeholder map consolidating key players and roles for the design of a social networking application for teenage immigrants during cultural transition to the United States.

GOVERNMENT AGENCY COMMUNITY seeks to support young immigrants a space for exploration of culture + identity offers teens a new platform for growth ENHANCES TEENS’ SENSE OF BELONGING OTHER AMERICAN TEENS MULTICULTURAL IMMIGRANTS GENERATION 1.5 THIRD-CULTURE KIDS TEENS AGED 13–18 CLASSMATES TEACHERS LANGUAGE TUTORS GUIDANCE COUNSELORS connects with family + friends improves interpersonal relationships & academic performance USCIS BUREAU OF EDUCATIONAL & CULTURAL AFFAIRS FRIENDS FAMILY NEIGHBORS builds confidence as a citizen invests in community SCHOOLS

Courtesy of Kim Dowd, Norman Lau, Gretchen Mendoza, and Hyori Suri Park

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