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Card Sorting

Participant sorting of concepts, terms, or features into meaningful categories and relationships using printed cards

  • Card sorting is used to explore how participants group items into categories and relate concepts to one another, whether for digital interface design or a table of contents.
  • It can be used to identify terminology that is vague, misunderstood, or has multiple meanings associated with it.
  • Card sorting can also be used to generate options for structuring information, identifying different schemas for organizing navigation, menus, and taxonomies.
  • It validates that the categories in your product or service reflect the mental model of your audience.
  • Including blank cards and markers allows participants to add their own items where needed.
  • If no consistent patterns emerge after several card sorts, consider renaming the cards or reconsider the categories.

See alsoAutomated Remote Research • Content Inventory & Audit • Desirability Testing

Card sorting can help you understand how people group information, perceive and describe different groups of information, and generate ideas for navigation categories.

Hearing what they talk about as they sort is just as helpful as the results! With small groups, use qualitative exploratory analysis. For larger samples, use statistical analysis. Sort the cards into categories that make sense to you.
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