069 Key Performance Indicators (KPIs)

069	Key Performance Indicators (KPIs)

Measurements of how well you are doing against quantifiable, widely accepted business goals

KPIs measure where you were yesterday and where you are today, in relationship to where you are trying to go in terms of some predefined business objective.
Each KPI is a measurement derived from an individual’s interaction with your product or service.
KPIs are great for quantifying behavior or value metrics (e.g., the ratio of people who abandon their shopping cart versus those who complete the sale).
As an action-oriented measure, KPIs can help:
- – Recognize, prioritize, and react as issues occur
- – Meaningfully summarize and compare data and use it to your advantage
- – Document a business case for change
- – Foster an ongoing organizational understanding of how people respond to your product or service
The KPI reporting process needs to be ongoing and frequent enough so that fluctuations can be immediately course-corrected.

This shows the recommended KPIs for four popular business models and which internal team should monitor them.

	Senior Strategists	Tactical Team Members
Content Sites	Average page views per visit Average cost per visit Average revenue per visit % high, med, low frequency visitors	% of visitors using search % high, med, low click depth visits Landing page bounce rate RSS/email subscription conversion rate
Marketing Sites	Lead generation conversion rate Average cost per lead generated Average (estimated) revenue per visit Average cost per lead generated	Landing page bounce rate Average searches per visit % zero yield searches Lead generation rate for campaigns
Customer Service Sites	Average time to respond to email inquiries % high, low customer satisfaction % new and returning customers	% high, medium, low click depth visits % zero yield searches Form completion rates Download completion rates
Online Retailers	Order conversion rate Buyer conversion rate Average revenue per visit Average cost per conversion % high, low satisfaction customers	Search to purchase conversion rate % of low recency visitors Cart and checkout completion rate Order conversion rate by campaign type Zero yield searches

..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.

Table of Contents for 069 Key Performance Indicators (KPIs)