The third dimension of your organization is the involvement of the organization with the community, potential customers, clients, partners, and competitors. Being at service is more than just the corporate social responsibility; it is the relationship building with your customers (through your customer support) and with the new partners and clients (through your sales team).

In this section, we will not address the corporate social responsibility of your organization. The faces of the organization that in this dimension are important to display emotional intelligence are customer support and the sales team. Therefore, we will only address strategies to enhance the social skills of these two important teams in your organization. It does not matter if you are creating the next big thing in the IT world, if your sales team and customer support do not excel in their social skills.