83
Getting in Shape

With growing numbers of employees interested in toning their muscles, losing a few pounds, building their endurance, lowering their blood pressure, and simply taking better care of themselves, more employers are providing health-club memberships. Employees who work long hours can let themselves fall out of shape. Many are quick to say they should join a gym, but few do. This changes when the company rewards them with membership.

In addition, employers are becoming more aware of the fact that the health of their employees has a major impact on productivity, insurance premiums, and overall attitudes and morale, and health-club membership can help here, too.

This type of reward tells your employees that you see their health and the company’s health as being inextricably intertwined. As employees take advantage of the health club’s offerings, their appreciation of this form of recognition grows with each additional lap, curl, stretch, and dive.