Chapter 1

Get LinkedIn

Welcome to LinkedIn Marketing: An Hour a Day. It is my intention to share with you not only the features of LinkedIn, but also actionable strategies you can use to create greater business success using this amazing social media platform.

In Chapter 1 you’ll look at the origins, not only of LinkedIn, but also of social or inbound marketing. I’ll explain why I think LinkedIn has grown into the largest and most influential of business social networks and where it might be going in the future. I’ll clarify the different accounts available on LinkedIn as well as the various kinds of businesses that can use it.

Understanding LinkedIn and its features and uses will help you to be more effective in your marketing, in your networking, and in your business.

Chapter Contents

• Social Marketing Is Marketing
• Understanding LinkedIn
• Using LinkedIn
• The Future of LinkedIn