Contents

Foreword

Preface

Acknowledgments

PART ONE
Overview

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      ONE Organizations and Change

The Change Agent

The Culture

The People

     TWO Strategies or Patterns

Pattern Formats

Using Patterns

   THREE Where Do I Start?

Evangelism Is Critical for Success

A Small Package of Patterns

    FOUR What Do I Do Next?

Target Groups to Ask for Help

It’s Important to Say “Thanks”

      FIVE Meetings and More

Let’s Meet!

Using Information That’s Out There

Stay Connected

        SIX Take Action!

Other Ways to Learn

   SEVEN It’s All About People

What’s in It for the Organization?

You Have Feelings,Too!

    EIGHT A New Role:Now You’re Dedicated!

You Have Convinced Them!—You Are a Dedicated Champion

     NINE Convince the Masses

Enlist Gurus and Famous People

      TEN More Influence Strategies

Keep Things Visible

It’s Just a Token

Location Also Counts

Things Are Humming

 ELEVEN Keep It Going

Be Proactive!

TWELVE Dealing with Resistance

Build Bridges

A Champion Skeptic

It’s All About Politics

PART TWO
Experiences

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Multiple Sclerosis Society Experience Report

UNCA Experience Report

Sun Core J2EE Patterns Experience Report

Customer Training Experience Report

PART THREE
The Patterns

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Ask for Help

Big Jolt

Bridge-Builder

Brown Bag

Champion Skeptic

Connector

Corporate Angel

Corridor Politics

Dedicated Champion

Do Food

e-Forum

Early Adopter

Early Majority

Evangelist

External Validation

Fear Less

Group Identity

Guru on Your Side

Guru Review

Hometown Story

In Your Space

Innovator

Involve Everyone

Just Do It

Just Enough

Just Say Thanks

Local Sponsor

Location, Location, Location

Mentor

Next Steps

Personal Touch

Piggyback

Plant the Seeds

The Right Time

Royal Audience

Shoulder to Cry On

Small Successes

Smell of Success

Stay in Touch

Step by Step

Study Group

Sustained Momentum

Tailor Made

Test the Waters

Time for Reflection

Token

Trial Run

Whisper in the General’s Ear

External Pattern References

Appendix

References

Index