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After studying this chapter, you should be able to:
Describe the functions and process of communication.
Contrast downward, upward, and lateral communication through small-group networks and the grapevine.
Contrast oral, written, and nonverbal communication.
Describe how channel richness underlies the choice of communication channel.
Differentiate between automatic and controlled processing of persuasive messages.
Identify common barriers to effective communication.
Discuss how to overcome potential problems of cross-cultural communication.
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